Tags digital advertising course

What enables web publishers and digital out-of-home media owners to manage their advertising inventory?

Below is the answer and explanation for what enables web publishers and digital out-of-home media owners to manage their advertising inventory? What enables web publishers and digital out-of-home media owners to manage their advertising inventory? Demand-side platform. Data management platform.

Scenario: You work for a company called PetSpot that sells animal supplies. Which of the following keywords would be the best to use for paid search at the consideration stage of the buyer’s journey?

Below is the answer and explanation for scenario: You work for a company called petspot that sells animal supplies. Which of the following keywords would be the best to use for paid search at the consideration stage of the buyer’s journey? Scenario: You work for a company called petspot that sells animal supplies. Which of the following keywords would be the best to...

How many ad extensions should you include in your search ads?

Below is the answer and explanation for how many ad extensions should you include in your search ads? How many ad extensions should you include in your search ads? 2. 3. 5. All that are available. As many as many as make sense for...

Which ad creative best practice(s) are displayed in the example below? Select all that apply.

Below is the answer and explanation for which ad creative best practice(s) are displayed in the example below? Select all that apply. Which ad creative best practice(s) are displayed in the example below? Select all that apply. Contrasting colors. ✅ Seasonal theme.

Scenario: You work for a company called PetSpot that sells animal supplies. Which of the following audiences would be the best to target on social media at the awareness stage of the buyer’s journey?

Below is the answer and explanation for scenario: You work for a company called petspot that sells animal supplies. Which of the following audiences would be the best to target on social media at the awareness stage of the buyer’s journey? Scenario: You work for a company called petspot that sells animal supplies. Which of the following audiences would be the best to...

From top to bottom, what should your search account structure hierarchy look like?

Below is the answer and explanation for from top to bottom, what should your search account structure hierarchy look like? From top to bottom, what should your search account structure hierarchy look like? Campaigns, ad groups, keywords. ✅ Ad groups, campaigns, keywords.

True or false: Quality score is an algorithm that scores each of your search ads on spelling and grammar.

Below is the answer and explanation for true or false: quality score is an algorithm that scores each of your search ads on spelling and grammar. True or false: quality score is an algorithm that scores each of your search ads on spelling and grammar. True. False. ✅ ...

Fill in the blank: Retargeting an example of _____ targeting.

Below is the answer and explanation for fill in the blank: retargeting an example of targeting. Fill in the blank: retargeting an example of targeting. Contextual. Demographic. Audience. Behavioral. ✅ Correc...

What should your decision stage ads do?

Below is the answer and explanation for what should your decision stage ads do? What should your decision stage ads do? Tell your buyer persona why the other products or services available are bad. Promote lead generation content offers. Highlight the value of your company’s prod...

Which of the following goals are options available for advertising on Twitter? Select all that apply.

Below is the answer and explanation for which of the following goals are options available for advertising on Twitter? Select all that apply. Which of the following goals are options available for advertising on Twitter? Select all that apply. Engagement. ✅ Website clicks. ✅