Tags digital advertising course

Fill in the blank: You should use a target CPA bidding strategy when you have _____.

Below is the answer and explanation for fill in the blank: you should use a target CPA bidding strategy when you have. Fill in the blank: you should use a target CPA bidding strategy when you have. An efficient CPA. ✅ An inefficient CPA. A big advertising budget....

Which of the following represents a phrase match keyword?

Below is the answer and explanation for which of the following represents a phrase match keyword? Which of the following represents a phrase match keyword? +Smart tv. -Smart tv. [Smart tv]. “Smart tv”. ✅ Correct answer

Which of the following represents an exact match keyword?

Below is the answer and explanation for which of the following represents an exact match keyword? Which of the following represents an exact match keyword? “Dog treats”. [Dog treats]. ✅ Dog treats. -Dog treats. Correct answ...

Which of the following is NOT one of the three elements of a marketing mix?

Below is the answer and explanation for which of the following is not one of the three elements of a marketing mix? Which of the following is not one of the three elements of a marketing mix? Earned media. Owned media. Social media. ✅ Pai...

What ad tracking method should you use to identify which marketing campaign referred traffic to your website?

Below is the answer and explanation for what ad tracking method should you use to identify which marketing campaign referred traffic to your website? What ad tracking method should you use to identify which marketing campaign referred traffic to your website? HTTP cookie. Behavioral targeting.

Fill in the blank: A paid media plan is the bridge between your ______ and your business goal.

Below is the answer and explanation for fill in the blank: a paid media plan is the bridge between your and your business goal. Fill in the blank: a paid media plan is the bridge between your and your business goal. Ideas. Historical performance. ✅ Target audienc...

If you want to exclude your ad from being shown on searches containing a specific keyword, what would you use?

Below is the answer and explanation for if you want to exclude your ad from being shown on searches containing a specific keyword, what would you use? If you want to exclude your ad from being shown on searches containing a specific keyword, what would you use? A negative keyword. ✅ A ph...

Which of the following is an example of a business’s “reasons to believe?”

Below is the answer and explanation for which of the following is an example of a business’s “reasons to believe?” Which of the following is an example of a business’s “reasons to believe?” Sustainability. Ethical sourcing. Free shipping. Charitable donation.

Scenario: You work for a company called PetSpot that sells animal supplies. The best audience to target on social media at the decision stage of the buyer’s journey would be people who:

Below is the answer and explanation for scenario: you work for a company called petspot that sells animal supplies. The best audience to target on social media at the decision stage of the buyer’s journey would be people who: Scenario: you work for a company called petspot that sells animal supplies. The best audience to target on social media at the decision stage o...

Select all that apply. The problem with early online advertising was that ads were:

Below is the answer and explanation for select all that apply. The problem with early online advertising was that ads were: Select all that apply. The problem with early online advertising was that ads were: Not targeted. ✅ Disruptive. ✅ ...