Tags digital advertising course

Based on the data below, what is the return on ad spend (ROAS) for the campaign? (Duplicate 1)

Below is the answer and explanation for based on the data below, what is the return on ad spend (ROAS) for the campaign? Based on the data below, what is the return on ad spend (ROAS) for the campaign? $2.50. $5. ✅ $7.50. $10. ...

Which ad types are available on social media platforms? Select all that apply.

Below is the answer and explanation for which ad types are available on social media platforms? Select all that apply. Which ad types are available on social media platforms? Select all that apply. Lead ads. ✅ Message ads. ✅ Video...

A Facebook core audience is based on:

Below is the answer and explanation for a Facebook core audience is based on: A Facebook core audience is based on: Location, demographics, interests, behavior, and connections. ✅ The number of years a person has been on Facebook. People who have already express...

Based on the data below, which is the most effective advertising campaign? (Duplicate 1)

Below is the answer and explanation for based on the data below, which is the most effective advertising campaign? Based on the data below, which is the most effective advertising campaign? Campaign 1 because it drove more leads. Campaign 1 because it has a lower lifetime value. ...

What are best practices for optimizing your conversion path? Select all that apply.

Below is the answer and explanation for what are best practices for optimizing your conversion path? Select all that apply. What are best practices for optimizing your conversion path? Select all that apply. Align your ad creative and copy to your landing page. ✅ Always use a pop-up form...

Scenario: You want to run an A/B test for an ad campaign. Which of the following are examples of what you could experiment with?

Below is the answer and explanation for scenario: you want to run an A/B test for an ad campaign. Which of the following are examples of what you could experiment with? Scenario: you want to run an A/B test for an ad campaign. Which of the following are examples of what you could experiment with? Creative. Audie...

What is conversion rate optimization (CRO)?

Below is the answer and explanation for what is conversion rate optimization (CRO)? What is conversion rate optimization (CRO)? A metric used to quantify the number of digital views or engagements of a piece of content, usually an advertisement, digital post, or a web page. The process of increasing the...

In what order should the steps to conduct a marketing experiment be completed?

Below is the answer and explanation for in what order should the steps to conduct a marketing experiment be completed? In what order should the steps to conduct a marketing experiment be completed? Make a hypothesis, collect research, choose measurement metrics, create and execute the experiment, analyze the results. ✅

Following the rule of thirds helps you:

Below is the answer and explanation for following the rule of thirds helps you: Following the rule of thirds helps you: Draw attention to the most important elements of your ad creative. ✅ Make your ad creative pop by using contrasting colors. Use imagery of peo...

If you want to know which marketing effort is attracting people to your brand, which attribution model should you use?

Below is the answer and explanation for if you want to know which marketing effort is attracting people to your brand, which attribution model should you use? If you want to know which marketing effort is attracting people to your brand, which attribution model should you use? Linear. First-touch. ✅