Tags google ads search certification knowledge check assessment answers

What’s a key objective in delivering ad extensions?

Below is the answer and explanation for what’s a key objective in delivering ad extensions? What’s a key objective in delivering ad extensions? Opening up additional ad space to extend character limits. Making ads more appealing with the use of image and video assets. Giving users control over the types of ads that...

When should you use Remarketing Lists for Search Ads?

Below is the answer and explanation for when should you use re-marketing lists for search ads? When should you use re-marketing lists for search ads? To reach out to new customers that share the behaviors and characteristics of your re-marketing audience segments. To identify loyal customers and expand the reach to those that resemble your cust...

Pete is the marketing director for an electric car company. He recently chose “leads” as his Google Search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal?

Below is the answer and explanation for Pete is the marketing director for an electric car company. He recently chose “leads” as his Google search campaign marketing goal. What did he hope to achieve by selecting “leads” as his goal? Pete is the marketing director for an electric car company. He recently chose “leads” as his Google search campaign marketing goal. Wha...

Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?

Below is the answer and explanation for Theo is looking to improve his Google search ads campaign. On his Google ads recommendations page, he notices that his Google search campaign has an optimization score of 75%. What does this mean? Theo is looking to improve his Google search ads campaign. On his Google ads recommendations page, he notices that his Google search...

Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can Samira include in a sing

Below is the answer and explanation for Samira has been tasked with increasing the relevance of her company’s ads. She has been told that she can use multiple headline options in her responsive search ads as a way to increase relevance. How many headlines can Samira include in a single responsive search ad? Samira has been tasked with increasing the relevance of her...

What does layering an Affinity audience with a broad keyword targeting campaign help you do?

Below is the answer and explanation for what does layering an affinity audience with a broad keyword targeting campaign help you do? What does layering an affinity audience with a broad keyword targeting campaign help you do? Reach people who have been identified as being in the mindset to buy. Reach people based on specific demographics such a...

Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

Below is the answer and explanation for using the performance planner on a monthly basis allows you to optimize which two aspects of an account? Using the performance planner on a monthly basis allows you to optimize which two aspects of an account? Keywords. Ad extensions. Ads. Bids. ✅

Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?

Below is the answer and explanation for why does automating your bid vs. using manual bidding contribute to a successful Google ads campaign? Why does automating your bid vs. using manual bidding contribute to a successful Google ads campaign? User intent and likelihood to complete valuable actions for your business don’t vary based on location, time, o...

Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local invent

Below is the answer and explanation for Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores? Marisol manages...

Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets. How might Google Search Ads provide value to Alex?

Below is the answer and explanation for Alex has started a Google search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets. How might Google search ads provide value to Alex? Alex has started a Google search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets...
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