Tags google fundamentals of marketing

Tom wants to promote his windshield repair company’s emergency service by reaching people right

Below is the answer and explanation for Tom wants to promote his windshield repair company’s emergency service by reaching people right Tom wants to promote his windshield repair company’s emergency service by reaching people right Search network with Display select”. “Shopping”. “Search network only”. ✅

What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

Below is the answer and explanation for what bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business? What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business? Cost-per-view (CPV). Cost-per-thousand-impressions (CPM). Cost-per-click (CPC). Co...

A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes.

Below is the answer and explanation for a client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. Specific terms about the benefits of running. Specific terms about...

Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

Below is the answer and explanation for target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history an Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and: Cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely. Cost...

Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms.

Below is the answer and explanation for your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. Use the auction insights report to show how often his ads rank higher in...

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together

Below is the answer and explanation for while teaching a new account manager how to build a search campaign, you tell her that she should group similar keywords together While teaching a new account manager how to build a search campaign, you tell her that she should group similar keywords together Create a different ad for each keyword. Create...

✅✅?When building a keyword list for a Display Network campaign, you should do which of the following

Below is the answer and explanation for when building a keyword list for a display network campaign, you should do which of the following. When building a keyword list for a display network campaign, you should do which of the following. Use display campaign optimizer to identify new keywords. Only include exact match keywords. Only use keyword planner to...

You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts

Below is the answer and explanation for you signed 3 new clients, each with an existing adwords account. What’s the best way to manage these accounts. You signed 3 new clients, each with an existing adwords account. What’s the best way to manage these accounts Pause your clients’ campaigns and recreate them in your manager acccount. Use your cl...

An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

Below is the answer and explanation for an advertiser wants to target people on the search network who have previously visited their website. What should they do? An advertiser wants to target people on the search network who have previously visited their website. What should they do? They should use device targeting. They should use placement...

Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

Below is the answer and explanation for Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad? Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad? A page with in...
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