Tags google fundamentals of marketing

How can you see if people are searching for your client’s services during the early morning and evening hours?

Below is the answer and explanation for how can you see if people are searching for your client’s services during the early morning and evening hours? How can you see if people are searching for your client’s services during the early morning and evening hours? Monitor reach and frequency data. Run a keyword diagnosis. Segment...

What’s one benefit of creating multiple ad groups?

Below is the answer and explanation for what’s one benefit of creating multiple ad groups? What’s one benefit of creating multiple ad groups? You can target specific ad groups into various Google networks. You can break up keywords and ads into related themes. ✅ You can set different budgets for each ad group.

When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

Below is the answer and explanation for when setting up a search network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal? When setting up a search network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy shou...

When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

Below is the answer and explanation for when choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s: When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?

Below is the answer and explanation for when reviewing the search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords? When reviewing the search terms report for one of your client’s campaigns, you notice several terms that ar...

Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices

Below is the answer and explanation for Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. Create mu...

All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position

Below is the answer and explanation for all other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position. All other things being equal, if you’ve set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position. 5...

Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:

Below is the answer and explanation for Google analytics can help you learn more about the behavior of your client’s customers because it shows you how: Google analytics can help you learn more about the behavior of your client’s customers because it shows you how: They perceive her products. Likely they are to become a regular customer.

What happens when a campaign consistently meets its average daily budget

Below is the answer and explanation for what happens when a campaign consistently meets its average daily budget What happens when a campaign consistently meets its average daily budget Ads in that campaign will stop showing for the rest of the billing cycle. Average cost-per-click (CPC) bids will be lowered. Your budget is automatical...

Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

Below is the answer and explanation for which bidding strategy should Sara use if her goal is to get more people to call her local catering business? Which bidding strategy should Sara use if her goal is to get more people to call her local catering business? Cost-per-view (CPV). Cost-per-thousand-impressions (CPM). Cost-per-click (CPC...
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