Tags google fundamentals of marketing

Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords?

Below is the answer and explanation for your new client’s Google ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords? Your new client’s Google ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best p...

Which two bidding strategies can boost brand awareness and recognition?

Below is the answer and explanation for which two bidding strategies can boost brand awareness and recognition? Which two bidding strategies can boost brand awareness and recognition? Cost-per-view (CPV). ✅ Cost-per-acquisition (CPA). Cost-per-click (CPC). Cost-per-thousand viewable impressions...

How much are you charged for a click on your AdWords ad?

Below is the answer and explanation for how much are you charged for a click on your ad words ad? How much are you charged for a click on your ad words ad? You’re charged only the minimum amount needed to maintain your ad’s position. ✅ You’re charged $0.01 for every click. You’re charged the full amount you bid....

A standard Google Ads text ad is made up of:

Below is the answer and explanation for a standard Google ads text ad is made up of: A standard Google ads text ad is made up of: A display URL and description text. A headline, image, and description text. A headline and description text. A headline, a display URL, and description text. ✅

An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

Below is the answer and explanation for an advertiser wants to know if shopping ads will appear on YouTube. What should you tell her? An advertiser wants to know if shopping ads will appear on YouTube. What should you tell her? Shopping ads can only appear on retail websites. Shopping ads can only show on pre-roll video ads on YouTube.

What is the Google Network?

Below is the answer and explanation for what is the Google network? What is the Google network? The collective term for Google’s professional support staff that can answer your ad words questions 24/7. A network of partner websites that will show your ad words ad. A network of hardware devices, including chrome books and android phones where your ad words...

Which campaign type would an advertiser use to target users searching on Google.com?

Below is the answer and explanation for which campaign type would an advertiser use to target users searching on Google.com? Which campaign type would an advertiser use to target users searching on Google.com? “Search network with display opt-in”. ”Video campaign”. “Display network”. “Search network”. ✅ ...

A conversion is:

Below is the answer and explanation for a conversion is: A conversion is: When someone reaches your landing page after clicking your ad or video. Any interaction with your ad that can be measured, like watching a video for a certain length of time. By definition when someone makes a purchase after clicking on your ad. ...

One of your clients wants to know why a campaign went over the specified daily budget several days in a row

Below is the answer and explanation for one of your clients wants to know why a campaign went over the specified daily budget several days in a row. One of your clients wants to know why a campaign went over the specified daily budget several days in a row. Google ads automatically increases the maximum cost-per-click (CPC) bid to show an ad higher in G...

Higher Quality Scores typically result in:

Below is the answer and explanation for higher quality scores typically result in: Higher quality scores typically result in: Higher costs and lower ad positions. Lower costs and better ad positions. ✅ Less overall impressions. Faster delivery of daily budget. Correct answer
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