Definition:
PPL refers to an online advertising payment paradigm through which payment relies singularly on qualifying leads.
Information:
A pay per lead contract refers to the marketer only paying for leads produced at the designated site. He does not make any payments for users that do not register.
A lead is signup th...
Below is the answer and explanation for one month into a three-month lead generation campaign, it becomes clear your current plan to reach your goal of ten sales qualified leads (SQLs) goal does not look feasible. What option will you present during next week’s meeting with your CEO?
One month into a three-month lead generation campaign, it becomes clear your current...
Below is the answer and explanation for your boss asks you to report on how your content campaign has contributed to his lead generation goals. What metric do you report on to demonstrate its contribution?
Your boss asks you to report on how your content campaign has contributed to his lead generation goals. What metric do you report on to demonstrate its contributio...
Below is the answer and explanation for fill in the blank: the goal of a commerce ad is to increase.
Fill in the blank: the goal of a commerce ad is to increase.
Engagement.
Sales. ✅
Views.
Lead generation.
Correct answer
Below is the answer and explanation for fill in the blank: the goal of a content ad is to increase.
Fill in the blank: the goal of a content ad is to increase.
Views.
Sales.
Brand awareness.
Lead generation. ✅
Correct answer...
Below is the answer and explanation for what should your decision stage ads do?
What should your decision stage ads do?
Tell your buyer persona why the other products or services available are bad.
Promote lead generation content offers.
Highlight the value of your company’s prod...
Below is the answer and explanation for what can you most easily accomplish by advertising on TikTok?
What can you most easily accomplish by advertising on TikTok?
Lead generation.
Sales.
Brand awareness. ✅
Conversions.
Cor...