Below is the answer and explanation for when looking to promote your products and services locally, what are the benefits of using search engine ads?
When looking to promote your products and services locally, what are the benefits of using search engine ads?
Everyone uses search engines.
You can target...
Below is the answer and explanation for which of the following is a benefit of display advertising over search advertising?
Which of the following is a benefit of display advertising over search advertising?
Display advertising is cheaper than search advertising.
Appearing on relevant websites offering...
Below is the answer and explanation for we use them every day, but what is the overall purpose of a search engine?
We use them every day, but what is the overall purpose of a search engine?
To position websites based on how popular they are.
To display websites in a random order to increase site traffic.
Below is the answer and explanation for what are three key considerations when evaluating keywords for search engine optimisation?
What are three key considerations when evaluating keywords for search engine optimisation?
Competition, cohesiveness, relevance.
Frequency, competition, relevance. ✅
Below is the answer and explanation for which of the following is a benefit of search engine marketing (SEM)?
Which of the following is a benefit of search engine marketing (SEM)?
Reach out to potential customers actively looking for your product or service. ✅
Create different types of ad forma...
Below is the answer and explanation for what’s the first step in the search engine optimisation process for your website?
What’s the first step in the search engine optimisation process for your website?
Off-site optimisation.
Keyword research. ✅
Writing fresh content....
Below is the answer and explanation for what can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups?
What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups?
Drive more traffic to your website.
Target more pe...
Below is the answer and explanation for when optimising a website for search, what impact do meta and title tags have on the search engine?
When optimising a website for search, what impact do meta and title tags have on the search engine?
They are hidden messages that have no bearing on search engines.
They ar...
Below is the answer and explanation for when looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?
When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activi...
Below is the answer and explanation for when running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?
When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?
To see personal data about the person who...