Google analytics individual qualification exam assessment answers

Exam Name: Google Analytics Individual Qualification Exam Link: https://skillshop.exceedlms.com/student/path/2938-google-analytics-individual-qualification Validity: 1 year Total Questions: 70 Time Limit: 75 minutes Minimum Required Percentage: 80% Note: You can take a retake exam after 24 hours of completing the exam. Credit: https://skillshop.withgoogle.com/ All copyrights and credits go to Google skillshop as they are the original creator of the test and sole owner of the content.
  • Where should the analytics tracking code be placed in the HTML of a webpage for data collection?
  • Segments will not allow you to do what?
  • To recognize users across different devices, what is required for user ID?
  • What channel is not included in the default channels report?
  • What is not a filter setting for data in views?
  • What feature can join offline business systems data with online data collected by Google analytics?
  • Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?
  • In multi-channel funnel reports, what channel would not be credited with a conversion?
  • What type of custom report shows a static sortable table with rows of data?
  • What feature is required to track customer search terms on a website?
  • What is a “metric” in Google Analytics?
  • What criteria cannot be used to create a custom segment?
  • Which default traffic source dimensions does Google analytics report for each website visitor?
  • Which user characteristic may not be used to change keyword bids in Google ads?
  • When does the analytics tracking code send a pageview hit to Google analytics?
  • What campaigns require manual tags on destination URLs for tracking?
  • What filter would only include data from a campaign titled “back to school” in campaign reports?
  • What scope applies to custom metrics?
  • What report compares metrics based on user acquisition date over a series of weeks?
  • The default session timeout duration in Google analytics is how many minutes?
  • What data does Google analytics prohibit collecting?
  • Using a standard Google analytics configuration, which characteristics cannot be used to create a custom segment?
  • If you define a destination goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many goal conversions will Google analytics count?
  • What feature is required to collect the number of comments users posted to a web page?
  • Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?
  • What is the “bounce rate” in Google analytics?
  • What model represents the hierarchical structure of a Google analytics account?
  • To increase the speed at which Google analytics compiles reports, what action could be taken?
  • Sampling is applied to reports before segmentation.
  • If a web page visitor clears the analytics cookie from their browser, what will occur?
  • When does the tracking code send an event hit to Google Analytics?
  • What campaign parameter is not available by default in Google Analytics ?
  • Sharing a Custom Report will share the report configuration and data included in the report.
  • Where should the analytics tracking code be placed in the HTML of a webpage for data collection?
  • What would prevent data from appearing in a custom report?
  • Google Analytics cannot collect data from which systems by default?
  • What report indicates the last page users viewed before leaving a website?
  • When does a default analytics session expire?
  • What does assigning a value to a google analytics goal enable?
  • If the Google merchandise store sets up a URL goal of “/ordercomplete” and a match type of “begins with”, which of the following pages on www.googlemerchandisestore.com will not count as a goal?
  • What asset is used to build a remarketing list?
  • When linking a Google Ads account to Google Analytics, what is not possible?
  • What report provides data on how specific sections of a website performed?
  • What is not a benefit of using segments to analyze data?
  • Within how many days can a deleted view be restored?
  • What report shows a visual representation of user interactions on a website?
  • What criteria could not be used to create a dynamic remarketing audience?
  • What report provides data on how specific sections of a website performed?
  • What is not a benefit of using segments to analyze data?
  • Within how many days can a deleted view be restored?
  • What report shows which types of mobile devices visited a website?
  • Views can include website data collected before the view was created.
  • What cannot be collected by the default analytics tracking code?
  • How would a view filter be configured to include only users from Brazil and Argentina?
  • To view accurate data in a custom report, what action should be avoided?
  • What report shows the percentage of traffic that previously visited a website?
  • View filters may be applied retroactively to any data that has been processed.
  • What is not a benefit of Google Analytics remarketing?
  • If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?
  • What is not considered a “source” in Google Analytics by default?
  • What report identifies browsers that may have had problems with a website?
  • Which goals are available in Google Analytics?
  • Which assets cannot be shared in the solutions gallery? which assets cannot be shared in the solutions gallery?
  • What scope would be set for a custom dimension that reports membership status for a customer rewards program?
  • What report identifies browsers that may have had problems with a website?
  • Which goals are available in Google analytics?
  • Which assets cannot be shared in the solutions gallery?
  • What scope levels are available for dimensions and metrics?
  • If a user watches a video with event tracking three times in a single session, analytics will count how many unique events?
  • Filters cannot perform what action on collected data?
  • Which three campaign parameters are recommended to manually track campaigns?
  • What is used to create smart goals?
  • In custom reports, what must metrics and dimensions share in order to report accurately?
  • What data is Google analytics goals unable to track?
  • Which parameters can be included with an event hit for reporting?
  • Auto-tagging is used to collect data from what kind of traffic?
  • View filters are applied in what order?
  • What data table display compares report metrics to the website average?
  • What feature must be enabled to use multi-channel funnels?
  • Custom dimensions can be used as what?
  • In views that don’t have data import enabled, custom dimensions values may be viewed for dates before the custom dimension was created.
  • What feature collects company-specific data such as Member Status?
  • Which reports require the activation of advertising features?
  • A new custom channel group may be applied retroactively to organize data that has been previously collected.
  • What metric-dimension combination is not valid?
  • What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
  • What is not considered a default “medium” in Google Analytics?
  • What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?
  • What report indicates the pages of a website where users first arrived?
  • To recognize users across different devices, what feature must be enabled?
  • Which kinds of hits does Google analytics track?
  • Which reports indicate how traffic arrived at a website?
  • In Multi-Channel Funnel reports, how are default conversions credited?

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