Google DoubleClick search assessment answers

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  • Call-only ads are like ad call extensiosns in that they let you start a call with a touch. How are they different from ad call extensions?
  • Roger has your app installed on his phone. While browsing products online, he happens upon a link to one of your products
  • True or false: firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks.
  • Asa is ready to get started using doubleclick Search to set up his first search campaign. What are the correct steps and order he needs to perform them in?
  • Your client wants to track conversions based on the number of sales. What type of Floodlight tag should you use to track this?
  • Sarah creates a floodlight activity group to track the number of hits on her advertiser’s home page. If she also wanted to track customer purchases, what does she need to do?
  • What KPI and target metric should you select to get the most clicks possible within your $5,000 budget?
  • How is a search ad’s ranking determined?
  • Bid strategies can find the most opportunities under which condition?
  • You’re running a search campaign to promote a product for senior citizens. You choose to exclude keywords such as “teenagers” and “kids.” What type of keywords are these?
  • What are the advantages of using doubleclick search to manage a large and complex campaign?
  • Fareena’s flowers wants customers clicking their ad on mobile to call their order hotline instead of opening their website. What type of ad do you need to create?
  • What information can a floodlight tag track using custom variables?
  • You’re looking to examine performance by device type to compare conversions between desktop, mobile, and tablet. How would you view this information in the performance dashboard?
  • Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions. What can she do to simplify her tasks while still meeting her goals?
  • What would you do first to report on data for your “thank you page” floodlight activity?
  • What is search engine marketing?

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