Google ads video assessment answers

  • Which marketer would be an ideal client for TrueView for action?
  • Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach. What can Aaron tell the client about
  • Janine recommends using a customer match audience on YouTube so a client can reach existing customers. Where does Janine upload customer information, such as e-mail addresses, to start the customer match process?
  • A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by smart bidding with intent-rich audiences and measurement capabilities that can help turn
  • What report should you produce in YouTube analytics to see where viewers found your brand’s content?
  • Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outc
  • Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget?
  • Which video format is available on Google video partners?
  • The YouTube masthead is effective for advertisers with which goal?
  • You want to use video ad sequencing frameworks. What’s one important data signal to keep in mind when creating your YouTube campaign?
  • Google video partners are partnerships formed through which ad service?
  • As a YouTube creator, Kieran can reach over two billion active users each month and use platform innovations to generate content that meets users’ needs. YouTube gives him the freedom to express himself, find new opportunities, and make a livin
  • Using Custom Intent audiences allows brands to drive action on YouTube. What’s the key functionality of custom Intent audiences?
  • What’s a key benefit of bumper ads?
  • Which statement is true about bumper ads?
  • Which statement is true about non-skippable in-stream ads?
  • Creators choose YouTube for its reach and the infrastructure of innovation the platform is committed to building. What are two other reason creators choose YouTube? (Choose 2.) Select All Correct Responses
  • Ryan manages YouTube campaigns for a client who’s interested in how engaged his viewers are with his content. He’d really like to know when they’re dropping off, to make his calls-to-action are visible. Which YouTube analytics report did Ryan s
  • TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?
  • Advertisers choose YouTube because it delivers proven results. What are two additional reasons why advertisers choose YouTube? (choose 2.)
  • Dan owns a farm supply store that sells plows to farmers. His suppliers released a new plow, and he wants to get the word out to his existing customers using google ads. He’s got the information needed to create a customer match audience, but h
  • Which of YouTube’s consideration and interest ad formats are skippable ads, bought on a cost-per-view basis?
  • An effective bumper ad created, according to Google’s best practices, includes a combination of branding, audio, and breaking the fourth wall — or speaking directly to the camera. What does Google recommend you avoid using in your bumper ad?
  • In a bumper ad, how much time is usually required to stick the landing?
  • Marta wants to create a TrueView for action campaign to grow sales of her products. She knows her history with YouTube conversions will determine which smart bidding option she’ll have to use. What are the two smart bidding options available in
  • Jana is building new creatives for her Youtube campaign, following the ABCDs of YouTube advertising. Her creatives use real people in a fast-paced setting to attract viewers. Audio and video communicate her logo and brand messaging. She’s creat
  • Users choose YouTube because it allows them to join an online community. This allows YouTube advertisers to reach these users much more effectively. What are two other reasons that users choose YouTube? (choose 2.)
  • Myra’s newest client uses a CRM to keep track of customer information. They’d like to use this data to engage past customers with a YouTube campaign promoting their newest product line. Which intent audience solution on YouTube should Myra sele
  • Google created the ABCDs of YouTube to help advertisers get the most from their creatives. You attract attention from the beginning, brand naturally and meaningfully, and connect with your viewer through emotion and storytelling. What’s the fin
  • Iryna is creating a six-second bumper ad for YouTube and wants to follow Google’s best practices. She’s planning to use her product in the video along with her company’s jingle. She knows there’s another best practice that has to do with breaki
  • Ben’s client owns more than 20 vitamin shops around the region and has seen success with YouTube advertising. Ben has recommended store visits for TrueView for action as a measurement solution to connect online influence to offline action. The
  • Brandon’s new YouTube advertising client has owned the highest-rated theater in town for decades. The theater wants to drive action and take advantage of YouTube audience solutions to reach consumers likely to buy a ticket. Which YouTube audien
  • Which type of Google audience signal analyzes user behavior to identify people who have, for example, recently graduated from college and may need to move?
  • YouTube analytics provides insights from the moment you upload a video. Which three basic questions about who’s watching your client’s content will it answer with a single click?
  • Below is the answer and explanation for the question
  • Which of YouTube’s awareness ad formats uses a skippable in-stream format?
  • Janelle mentions to a new advertiser that innovations in the YouTube platform are helping users discover more relevant content. What are two of these innovations? (choose two.) select all correct responses
  • Which TrueView ad format is optimized for lift in ad recall?
  • Audiences with the strongest level of intent are the most open to being influenced by your message. Which audience is made up of people who’ve on Google before engaging with your business?
  • Creators choose YouTube for the freedom it gives them to use cutting-edge innovations to reach billions of people worldwide and make a living doing what they love. How does YouTube help creators earn a living?
  • Which value proposition do custom intent audiences offer advertisers?
  • What are the four video ad sequencing frameworks advertisers can use to tell great stories on YouTube?
  • Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer.
  • Which data can you uncover by running a creative experiment using brand lift?
  • Which TrueView ad format is optimized for product awareness?
  • Which of YouTube’s consideration and interest ad formats enable advertisers to reach their audiences when they see interesting new content on the YouTube home feed?
  • Today, customers demand more from store owners with virtual storefronts. They want to know that the products they’re looking for are in-stock before they make a trip to a physical location. How can Google shopping’s local inventory ads help sto
  • Aside from conversion tracking, what’s a requirement for using store visits?
  • Which of YouTube’s awareness ad formats is designed to show video ads on websites outside of Youtube?
  • Aimee’s been researching YouTube as a way to promote her content. She was amazed by YouTube’s reach and the infrastructure of innovation the platform is committed to building. Plus, she loves the freedom creators are given on YouTube to express
  • Which type of Google audience signal can identify people who are actively researching with the intent to buy?
  • Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?
  • Match the TrueView ad format with its corresponding bidding type. (not all options are used.)
  • In Google’s ABCDs, what are two recommendations for connecting with viewers? (choose two.)
  • Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?
  • Which type of Google audience signal reaches consumers on YouTube based on their consumption habits?
  • Which video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad?
  • Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of affinity audiences. She wants to know more about affinity audiences before committing any resources. Which of the following isn’t a step Google uses to
  • To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs. Match each recommendation with its meaning.
  • Which two are ideal advertisers for custom intent audiences? (choose two.)
  • What counts as a view-through conversion in a TrueView for action campaign?
  • Which TrueView ad format is billed on a CPM basis?
  • Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage th
  • TrueView video discovery ads run on which YouTube pages
  • Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (choose two.) select all correct responses
  • True or false: TrueView in-stream ads and TrueView in-display ads can be in the same adwords for video campaign.
  • Janice’s advertising agency landed a client who’d like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They’re mobile-focused and would like to know the percentage of YouTube watch-time that t
  • With TrueView video discovery ads, advertisers can target:
  • Jasmine’s client is interested in adding YouTube to their online marketing strategy. They’d like a first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal
  • True of False: Advertisers can use call-to-action overlays (CTAs) for free.
  • What’s a key benefit of TrueView in-stream?
  • Which is a tip for optimizing a TrueView video for viewer engagement?
  • Audra is marketing manager for a concert venue. She’s tasked with creating a YouTube campaign reaching fans of the musicians they’ve already booked for the summer. Which YouTube audience solution could Audra choose to reach these users?
  • With adwords for video, an advertiser can target:
  • Amy’s latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she’s not certain where all of it came from. She knows this data would help her improve her future performance. How can Amy get
  • Targeting enables advertisers to target specific websites, YouTube videos, and YouTube partner channels with TrueView ads.
  • Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using custom affinity to reach users who recently searched for bike helmets or downloaded a bike-related app. Which elements build Sara’s custo
  • Ads can show on YouTube search results before they’re approved, but they can’t run on YouTube or the Google display network until fully reviewed and approved.
  • Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for?
  • With TrueView in-stream ads, an advertiser pays:
  • Lou’s client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision. Which YouTube intent audience solution did Lou suggest to his client?
  • TrueView video discovery ads run on:
  • Which one of Google’s data-driven marketing tools helps analyze what people are searching for on YouTube?
  • Linking a YouTube channel to a Google+ page lets you:
  • What constitutes a video engagement conversion in a TrueView for action campaign?
  • What’s the maximum number of targeting groups you can create in a video campaign?
  • Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She’s uncertain which type of bidding she should choose for her TrueView for action campaign. She has a year’s worth of conversion data, but
  • Cost-per-view (CPV) bidding is used for video campaigns.
  • After a discussion with a Google audience specialist, Reilly is ready to suggest the use of detailed demographics to her YouTube clients. What are two characteristics of detailed demographics? (choose two.) select all correct responses
  • On average, how long does it take for a video ad to get approved?
  • Based on Google’s analysis of bumper ads, what caused a significant increase in ad recall?
  • How is a user added to a video remarketing list?
  • Miranda, a Google video specialist, is recommending YouTube to an advertiser who’s looking to drive direct response objectives. With over two billion logged-in monthly users and the highest viewability and audibility on the web at 95%, YouTube
  • Which is true when creating a targeting group for a video campaign?
  • What are two events that store visits for TrueView for action come from? (choose two.) select all correct responses
  • Which of the following can be targeted when building a mobile video masthead?
  • When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?
  • A video targeting group:
  • What’s one of Google and YouTube’s awareness products?
  • Which of the following can be targeted when building a mobile video masthead?
  • Which one of Google’s data-driven marketing tools is a collection of case studies from Google’s best advertising campaigns?
  • How much did the amount of time people spend watching video on the internet grow between the end of 2013 and the end of 2014?
  • When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within how many days?
  • Frequency capping counts include:
  • What’s a key benefit of TrueView for reach?
  • When setting up targeting groups for video ads, it’s most effective to:
  • Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase users
  • Which should be considered when analyzing campaign performance of different Trueview video ad formats?
  • Google created the ABCDs of YouTube to provide advertisers with a set of guidelines to follow to develop high-impact creatives. You Attract users from the very beginning and Brand naturally. Lastly, you Direct them by stating clearly what you w
  • Which video ads can be created with AdWords for video?
  • Which is a key benefit of TrueView discovery?
  • True or false: adwords for video is only recommended for branding.
  • How can Google’s custom affinity audience signals help an advertiser connect with their target audience?
  • Using advanced campaign settings, YouTube remarketing, and call-to- action overlays (CTAs) are all tips for optimizing:
  • As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “personal primetime.” When is she trying to reach her audience?
  • Why should a YouTube account be linked to a Google+ page?
  • Which elements are used to build a custom affinity audience?
  • are optional, clickable thumbnail images that appear next to TrueView instream ads on YouTube.
  • TrueView for action ad formats use Smart Bidding to optimize for specific website actions. To do this, what must be enabled in your Google Ads account?
  • People are added to an advertiser’s video remarketing list when they:
  • Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. Wha
  • Which can be done in YouTube analytics?
  • True or false? Google audiences are updated on every impression, so advertisers can reach only the most relevant consumers on YouTube.
  • The standard companion banner size for TrueView in-stream ads on YouTube is:
  • Which of the following is not an example of Detailed Demographics?
  • These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing
  • You want to find new, high-value customers using their data. Which audience solution should you use?
  • You can see average video-view duration metrics in the:
  • How does an advertiser benefit from using Google Surveys?
  • Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?
  • Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use?
  • You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google preferred inventory?
  • How does an advertiser benefit from using Google Trends?
  • How can an advertiser calculate the view rate of a video campaign?
  • YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage wit
  • How are rich media ads different from other ad formats?
  • Ira’s planning a YouTube campaign for a new bridal shop looking to attract brides-to-be. He’s sure that Intent audience solutions offer the best chance at success. Which intent audience solution should he recommend to this particular client?
  • An advertiser can use a remarketing tag to target people who’ve:
  • Of the available first-party audience solutions for YouTube, which would help you find future customers with audience profiles of 35-54-year-olds, researching motorcycles, likely on an iPhone?
  • What’s needed for an advertiser to set up a video ad campaign?
  • What’s the best description of affinity audiences on YouTube?
  • What do earned actions measure?
  • How does an advertiser benefit from using think with Google?
  • How can you launch Google preferred and/or mastheads ads?
  • You want to re-engage with people from your CRM database that bought something from your website in the past six months. Which audience solution should you use?
  • The best way to reserve an ad is to:
  • You want to reach people who are searching for content about the Manchester United Football Club. Which audience solution should you use?
  • You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works, creative submission timelines, technical specifications
  • The four essential freedoms that define YouTube’s values are freedom of expression, freedom of opportunity, freedom of information, and freedom to belong.
  • True or false: more than one YouTube account can be linked to a Google ads account
  • Which of the following is not a top reason why users choose YouTube?
  • Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching. Where can you implement this campaign?
  • Which of these is not an example of advanced audiences?
  • If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?
  • How can you create video ads to maximize effectiveness on YouTube?
  • Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What can she identify to make a video remarketing list?
  • How can you produce video ads to perform well on YouTube?
  • Video campaign up and running, check! Now how’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating
  • According to Ipsos eye-tracking research, approximately how much TV advertising goes unseen?
  • Cards are a great way to increase engagement with your video ad or brand. Where do you create cards?
  • Which is a best practice for creating effective bumper ads?
  • What can you use to connect with people based on their purchase intent?
  • Which report shows how long a video was watched in aggregate?
  • Linking a YouTube channel to a Google ads account lets you:
  • Which YouTube storytelling technique describes when a video ad changes based on a person’s viewing context?
  • What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?
  • Your client is an online car marketplace. Which audience solution can help your client’s campaign reach people in the car buying process?
  • Call-to-action (CTA) overlays are compatible with:
  • Match each ad format to its primary marketing objective. Drag and drop each item into the correct box.
  • If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?
  • Match each type of TrueView ad to its bidding approach.
  • Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within Google Ads to start a video remarketing campaign?
  • True or false? true view ads on Google video partners drive as much lift in ad recall as true view on YouTube.
  • An advertiser can:
  • Where does a YouTube masthead ad unit run?
  • Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content. What be
  • Which ad format typically has the lowest CPM among in-stream video ads and is also eligible to serve more frequently, particularly on mobile devices?
  • If someone clicks a TrueView video discovery ad thumbnail, where do they land?
  • Custom intent audiences allows advertisers to reach users on YouTube that were previously searching for particular queries across which of the following properties?
  • Where on YouTube can TrueView video discovery ads run?
  • Online conversions measured for true view for action come from three different events. Match each event to its correct conversion type.
  • Following the ABCD framework, what’s one way to attract viewers and give them a reason to watch an ad?
  • What type of advertiser is a good fit for true view for action?
  • Drew has a client who’s wavering on whether or not to add YouTube to their online advertising strategy. Which…
  • YouTube for action is comprised of formats powered by smart bidding for conversions or conversion values. What two elements are necessary for its success?
  • Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture…
  • Which two Google audience solutions use first-party data? (Choose two.) select all correct responses
  • Leigh’s meeting a makeup distributor ready to launch a new line of mascara. She’s convinced them to use YouTube…
  • Yvette owns a jewelry store and has decided to create a YouTube advertising campaign to drive online sales of her new wedding band designs. Since she’s new to YouTube advertising, she doesn’t know which bidding type she should choose for her ca
  • Audra handles YouTube strategy for a popular concert venue that would like to run YouTube campaigns aimed at…
  • YouTube audience solutions help brands reach the most attractive prospects by tapping into real-time data and powerful signals. This gives brands the tools they need to be more effective storytellers. What’s another benefit of using YouTube aud
  • Myra wants to reach consumers her company already has in their CRM. Which Intent audience solutions on YouTube…
  • Following the ABCD framework, the direct component has three basic elements that, if possible, every YouTube video should include. You should give them direction and make the offer stand out. What third element of direct does the ABCDs of YouTu
  • Which TrueView ad format is billed by CPA?
  • Hiro’s construction client wants to reach people who’ve shown an interest in purchasing a home. Which Intent audience solution should Hiro recommend?
  • Which two Google audience solutions use first-party data? (Choose two.)
  • The ABCDs of YouTube assist advertisers in developing the most effective creatives. The first recommendation, attract, concentrates on hooking your audience in your ad’s opening moments. According to google research, what should you focus on to
  • Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics tha
  • Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes. Which fi
  • YouTube analytics can show you the aggregated totals of the minutes people spent viewing a video over time. Which report provides this information?
  • Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?
  • Julian has a client interested in increasing awareness with their YouTube campaign. Which three YouTube audience solutions should he recommend?
  • YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action. Which is a result driven by a YouTube advertising campaign to achieve action?
  • For TrueView for action, which three events can make up an online conversion?
  • Dylan’s client produces documentaries. The client wants to understand what makes YouTube so appealing to users. Dylan explains how YouTube lets users engage with the creators they love and become part of an online community of like-minded peopl
  • YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action. Which is a result driven by a YouTube advertising campaign to achieve action?
  • Match each YouTube platform innovation with its description.
  • Justine’s client is almost ready to get started with YouTube advertising. They’ve asked her to identify the business outcomes YouTube can deliver, to ensure they’ll achieve what they’re after with their campaign. Which business outcomes can You
  • What are two examples of the Intent audience solution, life events? (choose two.)
  • Which is a tip Google recommends to create an effective bumper ad?
  • Based on the ABCDs of designing YouTube ads, what’s one way to attract viewers?
  • Which percentage of YouTube ads are audible?
  • Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She knows YouTube has two specific audience solutions that can help her accomplish this for the clien
  • Your client is interested in testing six-second bumper ads. What are two tips you can share with them about these ads? (choose two.)
  • TrueView in-stream ads can appear on:
  • What’s an example of a managed placement for a TrueView in-stream ad?
  • Video advertising on YouTube lets you:
  • TrueView video discovery ads run on
  • What does linking an adwords account to a YouTube account allow an advertiser to do?
  • Ads can be created and managed through adwords.
  • True or false: to get full access to YouTube analytics, you need to link your adwords and YouTube accounts.
  • Which of these remarketing lists can be used for a video campaign?
  • True or false: with TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.
  • A client who wants to advertise before, during, or after popular videos on the display network should:
  • True or false: advertisers can set bids per ad format
  • If someone clicks a TrueView video discovery ad, where do they land?
  • Why is average view frequency important to measure?
  • Which is a best practice for a successful TrueView in-stream ad?
  • In which TrueView format(s) can an advertiser use a companion banner?
  • An advertiser is charged for viewing a TrueView discovery ad when someone
  • Where would a call-to-action (CTA) overlay show?
  • Maria wants to make sure and share her video ads when her target audience is most likely to view them! When setting up her TrueView standard video campaign in Google Ads, what setting allows her to adjust these parameters?
  • Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?
  • TrueView video discovery ads can run on:
  • TrueView in-stream ads and video discovery ads appear, respectively:
  • What are the targeting options for mastheads?
  • What is Google’s programmatic buying platform?
  • True or false: You can use contextual targeting with videos.
  • Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally!
  • Video ads can appear on:
  • Which can an advertiser include in a TrueView video ad to increase interactivity?
  • Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates
  • A TrueView video discovery ad needs to be:
  • True or false: IP address exclusion is not available for TrueView campaigns
  • How can an advertiser set up Google ads conversion tracking for a TrueView in-stream ad campaign?
  • True or false: video ads may appear in videos marked “private” on YouTube.
  • John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
  • A click on a companion banner:
  • When is someone added to an advertiser’s video remarketing list?
  • Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product. What Google tool could he use to gain this insight quickly?
  • Which of these formats can be booked cross-screen (mobile and desktop)?
  • What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?
  • A TrueView in-stream ad view is counted when a viewer:
  • With a masthead ad, an advertiser can reserve:
  • True or false: YouTube remarketing lists can be used with standard text and display ads.
  • What percentage of video views on YouTube come from mobile devices?
  • With YouTube analytics, you can track metrics on:
  • TrueView video campaigns can include:
  • What does average view frequency measure?
  • Which ad rotation option can’t be used for video campaigns?
  • True or false: advertisers have to implement a code to use the remarketing feature on adWords for video.
  • Which of these can be created to run on the display network?
  • An advertiser who wants to target specific categories of video content on the display network should:
  • What is masthead billing based on?
  • What’s the maximum length a TrueView video ad can be?
  • What’s the difference between cost-per-click (CPC) bidding and cost-per- view (CPV) bidding?
  • Which devices can an advertiser target with a mobile video masthead?
  • If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:
  • Which targeting methods can be used with TrueView ads?
  • The most effective way to control the number of times someone sees an ad is by:
  • If your client wants to pay only when someone views an ad, you should use:
  • Which is the best tip for optimizing a TrueView video for viewer engagement?
  • On mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network?
  • Google helps marketers connect with people using what three kinds of data?
  • Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?
  • To run a TrueView video ad, the video must be uploaded to:
  • Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to acco
  • You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?
  • The initial remarketing list size for video campaigns includes users from the past:
  • Targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
  • An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her?
  • _______ is used to measure video campaigns.
  • If your client wants a specific reach for a specific price on YouTube, you should use:
  • Video remarketing is a way to optimize:
  • What are best practices for creating a TrueView in-stream ad?
  • True or false: the standard banner size supported by YouTube is 300×250.
  • True or false: advertisers can implement a remarketing tag for mastheads
  • True or false: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.
  • Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach. What can Aaron tell the client about
  • Mira explained to a new client how YouTube can help brands reach the most attractive customers and prospects by helping them tap into real-time data and powerful signals to be more effective storytellers. Which other benefit of YouTube audience
  • Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it?
  • Which one of Google’s data-driven tools is part of Google analytics solutions?
  • What information can YouTube analytics provide about where people are watching your videos?
  • How can Google’s In-market audience signals help an advertiser connect with their target audience?
  • Ajay’s meeting with a client who’s considering YouTube advertising. The client wants to better understand why users choose YouTube. Ajay shares information on YouTube’s extensive reach and the opportunity it provides for users to connect with a
  • Which YouTube analytics report can give you the average view duration for all of the videos on your brand’s channel?
  • In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?
  • Nadia’s client is concerned about losing their presence in customer living rooms. Nadia knows YouTube would be an excellent solution for the client’s problem. What’s a compelling reason YouTube would be a good solution for her client to conside
  • What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.)
  • What is one reason an advertiser would choose YouTube for action?
  • Which is a key benefit of bumper ads?
  • Match the marketing objective with the TrueView ad format that’s optimized for that objective.
  • Which two video formats are available on Google Video Partners? (Choose two.)
  • Which storytelling methods does Google recommend for use within your YouTube campaigns?
  • How can Google’s Consumer Patterns audience signals help an advertiser connect with their target audience?
  • What are the tested benefits of bumper ads?
  • Which is a key benefit of bumper ads?
  • What is one reason an advertiser would choose YouTube for action?
  • What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.)
  • Nadia’s client is concerned about losing their presence in customer living rooms. Nadia knows YouTube would be an excellent solution for the client’s problem. What’s a compelling reason YouTube would be a good solution for her client to conside
  • In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?
  • Which YouTube analytics report can give you the average view duration for all of the videos on your brand’s channel?
  • Ajay’s meeting with a client who’s considering YouTube advertising. The client wants to better understand why users choose YouTube. Ajay shares information on YouTube’s extensive reach and the opportunity it provides for users to connect with a
  • How can Google’s In-market audience signals help an advertiser connect with their target audience?
  • What information can YouTube analytics provide about where people are watching your videos?
  • Which one of Google’s data-driven tools is part of Google analytics solutions?
  • Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it?
  • Mira explained to a new client how YouTube can help brands reach the most attractive customers and prospects by helping them tap into real-time data and powerful signals to be more effective storytellers. Which other benefit of YouTube audience
  • When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description.
  • What are the three key reasons advertisers choose YouTube to help build their brands?
  • Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?

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