Google Shopping Advertising assessment answers

Exam Name: Shopping ads Certification Exam Link: https://skillshop.exceedlms.com/student/path/18287-shopping-ads-certification Validity: 1 year Total Questions: 46 Time Limit: 75 minutes Minimum Required Percentage: 80% Note: You can take retake exam after 24 hours of completing the exam. All rights and credits go to Google Skillshop as they are the sole owner and original creator of this exam.
  • What’s one unique feature of Local Catalog ads?
  • A single branch of Simpson Shoes has been operating since 1917. They recently ran their first online ad and after its launch the owner wanted to see the ad online. Where should the owner search to find his Local Inventory ad?
  • What are two ways Google Ads reporting for Shopping campaigns help monitor how your products are performing at many levels of granularity? (Choose two.)
  • Susan is the marketing director for a chain of bakeries that make artisan bread. She’s looking for an online advertising strategy to raise the bakery chain’s presence in their market. How can a Showcase Shopping ad help Susan promote her brand?
  • How do Google Shopping ads drive engagement with potential customers to make their shopping experiences as seamless as possible?
  • Which statement is true about Shopping ads?
  • Anne sells homemade artisan soaps. She just brought her brick-and-mortar store online, and she’s considering running a Local Inventory ad with Google. How could a Local Inventory ad help Anne expand her business?
  • What’s one way the increase in mobile apps, screens, and other surfaces has changed how consumers shop?
  • Joan sells fashion watches online, and she’s had great success with Google Shopping campaigns. Now, she’d like her business to do even better! How can Shopping ads make Joan’s Shopping ads even more profitable?
  • Gina owns a woodworking shop that makes custom cabinets. She uploads data to her Google Merchant Center to help create ads from her inventory. What data does a Shopping campaign use from her Merchant Center feed to place Gina’s ads?
  • Kathi, the owner of Klothes for Kats, is excited about the launch of her first Local Catalog ad. She remembers there are a few different views within the ad type. Which view will Kathi’s potential customers be able to browse on her new Local Ca
  • Boards by Ben is a surf shop that’s always used a Google-hosted storefront. They’re looking at ways to bring shoppers into their store with Local Inventory ads. What’s one benefit Boards by Ben can access by using a Local Inventory ad?
  • Carrie owns a boutique shop that sells decorative, handmade pottery. She’s choosing an online ad campaign to allow a seamless shopping experience for her potential customers. What’s one benefit that Shopping campaign ads offer Carrie?
  • Office King is a well-established business that’s been using print ads for their office-supply store for years. How can Local Catalog ads help Office King?
  • Mary owns an automotive parts store, and wants to differentiate her brand. She’s considering launching new ads with Google to influence automotive shoppers at the start of their purchasing journey. If Mary went with Showcase Shopping ads, where
  • The website for your retail business is receiving a lot of visitors, but few of them are looking at more than one page. What’s most likely to be the problem?
  • Glenn’s new business is growing slowly, but he’s worried about cash flow. How can Smart Shopping campaigns help Glenn’s business?
  • Sherman wants to be sure potential customers on mobile devices will see his Shopping ads, especially if their screens are small. In which position(s) on a search results page will Sherman’s Shopping campaign ads appear on mobile devices?
  • OfficePlus is a well-established business that’s been running print ads for their office-supply store for years. You’ve been asked to present Local Catalog ads as a potential solution for their consideration. What’s one way Local Catalog ads wo
  • Books by Brock is a used bookstore that’s always used text ads. They’re looking at ways to optimize their experience with Google ads, and considering Local Inventory ads. What’s a unique feature of Local Inventory ads that can benefit Books by
  • Maureen’s company sells first-aid kits for use in everyday situations. Because kits come in many sizes, with many features, and at many price points, Maureen finds it difficult to differentiate her company’s offerings from those of other vendor
  • Shopping ads help online businesses drive sales even before potential customers open ads for their products. That’s because shoppers are more likely to complete a purchase under what conditions?
  • How can Smart Shopping campaigns help businesses easily promote their products without making large demands on their time?
  • What are two features that can appear on Shopping campaign ads in order to drive online sales? (Choose two.)
  • Alice owns a business selling a range of backpacks for business users and worldwide travelers. She spends most of her time managing stock levels, staff, and her company’s finances, so she’s worried that running Google Ads might be too time-cons
  • Which statement is true about Local Catalog ads?
  • What are two ways to grow your business by helping consumers who want to buy at a local, physical store?
  • What are two ways to grow your business by helping consumers who want to buy at a local, physical store?
  • Lance, the owner of a long-standing antique toy shop, hears the youngsters in his shop talk about how effective the Display ad from Toys by Tammy was. He becomes interested in accessing the Google Display Network (GDN). What’s one way Lance cou
  • Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
  • Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores.
  • What can local catalog Ads do? select all correct responses
  • Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they’re discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?
  • Smart Shopping campaigns simplify campaign management by automating which of the following? Select All Correct Responses
  • True or false? Shopping ads use product data to determine how and where to show ads.
  • True or false? Shopping campaigns can help promote online and local inventory.
  • Why is using the performance targets feature after utilizing the Performance Planner recommended?
  • Which of the following goals can you achieve for your marketing campaign by using automated bidding?
  • What can the performance planner assist you with?
  • What’s one way to create a seamless experience for your retail customers?
  • Which of the following is something retailers shouldn’t do in a shifting retail landscape?
  • By design, YouTube advertising specifically delivers three distinct business outcomes to advertisers. What are the three business outcomes YouTube, by design, delivers?
  • To help with your campaign strategy, you can use custom labels to:
  • What should Kevin take into account when optimizing the title attribute for his new line of surfboards?
  • When reviewing the search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?
  • Greta wants to make changes for several shopping campaigns that she manages. She can use bulk changes to:
  • To maintain active product data, you must update your data every
  • You’re optimizing a client’s shopping campaign to drive online sales and are assessing the company’s website.
  • Research shows that more than 50% of people who search for a product on their smartphone visit a business within a day.
  • Mindy is setting up her Google merchant Center account and has to verify her website URL. Her website URL must
  • Which should David do to better understand how the ads for his local bakery have driven store visits and influenced his customers’ buying habits?
  • According to Google shopping policies, what would cause the disapproval of individual items or an entire merchant center account?
  • True or false: If Viola signs up to run Shopping ads but doesn’t post a refund policy on her website, she can’t run ads.
  • Quincy wants to make sure that he meets the Google shopping policy to accurately represent his business or product. Which action should he take on his website to meet the policy?
  • Yves heard that the custom_label attributes can help him organize his shopping campaign. With custom labels, Yves can provide:
  • Kelly is checking her product landing pages to make sure that she has all the required information. What piece of information is required to appear on every landing page?
  • What optimization recommendation might you make to a new client with Shopping campaigns that don’t include all of the products the company sells?
  • Anne wants to use her impression share metrics to optimize her shopping campaign. She should:
  • Shopping ads can appear on:
  • Nicole’s analysis shows that 5 brands currently in her “all products” group are performing especially well. What can she do to capture more traffic on these valuable brands?
  • Enhanced cost-per-click (ECPC) bidding should be used to:
  • What does impression share indicate about a product group?
  • Why is it a best practice to set a bid for the “everything else in all products” product group?
  • May is in the process of expanding her store to support more territories. May’s Google merchant center account was suspended after adding new data feeds. Why was her account suspended?
  • Which is a reason why Annie’s Google merchant center account would get suspended?
  • Brian wants to know what would’ve happened if he’d selected different bid amounts in his shopping campaign. He should:
  • What is a best practice to reduce the processing time of a new feed?
  • Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should do which of the following:
  • Google merchant center is used to:
  • Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?
  • True or false: Shopping ads can appear at the same time as text ads, allowing shoppers to find the best match before clicking through to make a purchase.
  • How could you increase the number of conversions your shopping campaign receives for about the same total cost?
  • Shopping campaigns use:
  • Shopping ads should be used for:
  • Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page.
  • When creating a file to upload to merchant center, what format is accepted?
  • Which can you sell on Google shopping?
  • For which business are local inventory ads ideal?
  • How can advertisers use shopping campaign ads in order to drive sales?
  • Carey has used Google Ads for some time, but he recently found he doesn’t have time to manage multiple campaigns effectively. How can smart shopping campaigns reduce Carey’s Google Ads management workload?
  • How do smart shopping campaigns use machine learning to show a variety of the most relevant ads across Google networks to potential customers?
  • Courtney’s online campaigns have produced plenty of clicks, but not as many sales as she expected. How can…
  • Isabella owns a bookstore and has been running a Google shopping campaign for several months. She’d like to…
  • Wade’s the owner of HomeThings, a shop that sells home cash-and-carry goods. He says he’s interested in…
  • A single branch of Simpson shoes has been operating since 1917. A new marketing team member suggested they look into local inventory ads. The owner, Bert Simpson, is concerned about where potential customers might see the ad. Where would the Si
  • Your website data shows that many visitors place items in their shopping carts, but fail to complete the purchase. You want to grow your business by increasing sales. What should you do first?
  • For which business are local inventory ads ideal?
  • Why should your business use performance planner?
  • Why should campaigns with different marketing objectives be separated into different performance planner plans?
  • What can the performance planner recommend?
  • Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
  • Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
  • You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) Select All Correct Responses
  • What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
  • Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
  • Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?
  • Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
  • You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
  • Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other prin
  • What does performance planner automatically do?
  • How does automating your bid contribute to a successful Google Ads campaign?
  • You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?
  • Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a c
  • Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ performance planner to help accomplish this task. What are two advantages pe
  • Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?
  • Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strat
  • Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current ca
  • Maria has been told that she should use the performance planner on a monthly basis. Why should she do so?
  • Samira recently opened an online potted plant shop and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed.
  • When visibility is the campaign goal, which bidding strategy should an advertiser choose?
  • How can performance planner serve your business?
  • Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
  • While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
  • Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
  • Trevor owns a manufacturing business that makes specialised hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand
  • Lola is in the process of selecting a campaign type to suit her business objectives. Why is it important that she consider business objectives before choosing her campaign type?
  • Jacob’s physical toy store relies on offline metrics, such as store visits and in-store sales. He’s heard that specialized campaign types can help him meet these kinds of goals. Which campaign type can help Jacob achieve his offline business ob
  • Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.
  • Ingrid wants to acquire a lot of exposure for a new product line that she’s launching. She understands that she can reach a significant portion of people on the internet with the help of a Display campaign. In what way will a Display campaign a
  • What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
  • Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and cam
  • Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
  • How is using non-last-click attribution conversions useful for Performance Planner forecasts?
  • Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
  • Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local invent
  • What is one way that Performance Planner helps businesses increase sales?
  • Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
  • Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
  • Which factors should an advertiser consider when deciding on a bidding strategy?
  • Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)
  • Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
  • Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
  • Which type of automated bidding strategy is Target return on ad spend (ROAS)?
  • Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding st
  • What can automated bidding help an advertiser improve?
  • Trina is considering using automated bidding, as she’s looking to make her campaign management process more efficient. What are three ways that automated bidding can improve efficiency? Select All Correct Responses
  • What are key factors to keep in mind when choosing a bidding strategy for your campaign?
  • A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?
  • Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make
  • Millie is managing a Google Ads campaign for a new client who’s tracking all important actions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client?
  • What are two ways Google Ads can fuel your business goals? (Choose two.)
  • What are two benefits of automated bidding? (Choose two.) Select All Correct Responses
  • The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers?
  • Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals?
  • Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
  • Alex has only a limited budget, and he needs to use it effectively. How do smart shopping campaigns simplify the process of advertising with a limited budget?
  • Which statement describes modern shopping behavior?
  • Aaron’s been running shopping ads for some time, and he’s interested in experimenting with ways to improve sales performance by using additional features. Which benefit might he obtain by using merchant promotions?
  • How do product images and prices contribute to a seamless shopping experience in shopping ads?
  • Susan is the marketing director for a chain of bakeries that make artisan bread. She chose a showcase shopping ad to promote her company’s brand. What will Susan need to create a successful showcase shopping ad?
  • Carey has used Google Ads for some time, but he recently found he doesn’t have time to manage multiple campaigns effectively. How can smart shopping campaigns reduce Carey’s Google Ads management workload?
  • Office King is a well-established business that’s been running print ads for their office-supply store for years. Their CEO, Xin, is exploring the possibility of expanding into online advertising. He asks you to provide a comparison of traditio
  • How can a shopping ad help retail businesses create ads that encourage your potential customers to visit your brick-and-mortar stores?
  • Ben sells homemade artisan soaps at a mall kiosk called fresh soaps. He’s considering running a local inventory ad with Google. What unique type of information would Ben’s local inventory ad show?
  • How do smart shopping campaigns use machine learning to show a variety of the most relevant ads across Google networks to potential customers?
  • Jodi creates custom hair pieces. She just launched her first online advertising campaign, and it included a showcase shopping ad. Where will Jodi’s showcase shopping ad be featured?
  • How can smart shopping campaigns make promoting your business less time-consuming and easier to manage?
  • Laura’s website data shows that visitors place items in their shopping carts but fail to complete the purchase. What should Laura do first to up her conversion rate?
  • Peter has a new online store selling electric bikes. He wants to promote his business by using a simple solution that provides a wide reach for his products. How can smart shopping campaigns help peter with his sales?
  • George wants to advertise online, but his profit margins are tight. He’s worried the spend won’t provide the income he needs. How can Smart Shopping campaigns help George get the results he needs?
  • Gemma wants to promote her online handbag business to a wide audience But she’s busy creating handbags for her clients, and has little time to manage the specifics of an advertising campaign. How can Smart Shopping campaigns help her achieve th
  • Which two product attributes are shown in Google Shopping campaign ads to help engage potential customers with relevant information? (Choose two.)
  • Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells pianos through their website. Chris decides to use a Showcase Shopping ad to advertise his brand of pianos. Who’s Chris tryin
  • Cheryl owns HomeThings, a shop that sells home goods. You, as her marketing intern, are describing the various Google Ad offerings. What’s an accurate description of Local Catalog ads you could give Cheryl?
  • Where can Shopping campaign ads appear on desktop search results pages?
  • Rhonda sells homemade artisan soaps. She just opened her first brick-and-mortar shop, Soaps by Rhonda, and she’s considering running a Local Inventory ad with Google. What does Rhonda need to run a successful Local Inventory ad?
  • A single branch of Simpson Shoes has been operating since 1917. As they consider moving into online marketing, the owner, Bert Simpson, wants to focus on a specific, potential customer type. Which potential customer would benefit from Simpson S
  • Susan is the marketing director for a chain of bakeries that make artisan bread. She recently did a photoshoot of the company’s line of breads, and is looking for an online advertising solution to promote their brand. Why are Showcase Shopping
  • You use Google Shopping ads to promote customer engagement with your products. How can this increase your business’s presence in searches?
  • Today, customers demand more from store owners with virtual storefronts. They want to know that the products they’re looking for are in-stock before they make a trip to a physical location. How can Google Shopping’s Local Inventory Ads help sto
  • Cheryl is the owner of HomeThings, a shop that sells home goods. You, as her marketing intern, are describing the various Google Ad offerings. What’s an accurate description of Local Catalog ads you could give Cheryl?
  • Which two brand qualities are today’s consumers most likely to find helpful? (Choose two.)
  • Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells pianos through their website. Chris decides to use a Showcase Shopping ad to advertise his brand of pianos. Who’s Chris tryin
  • Betsysbookbar is a book store and cafe that’s had a brick-and-mortar location for years. They’re looking at ways to move into online marketing, and want to optimize their experience with Google ads. What are two options for using Local Inventor
  • Which product attributes in Shopping campaign ads are important for giving shoppers the most meaningful information needed, all at a single glance?
  • What’s one way to use Google’s data across all platforms, to increase your retail company’s performance and profitability?
  • Which two features, available as additions to shopping campaign ads, can benefit marketers and drive sales? (Choose two.)
  • A single branch of Shiny Shoes has been operating across North America since 1917. A new marketing team member suggested they look into Local Inventory ads. The owner, Tim, is concerned about where potential customers might see the ad. Where ca
  • How has consumer shopping behavior changed in recent years?
  • Brenda designs bespoke furniture, and just finalized her first showcase shopping ad. She wants to show the ad to her family. How can Brenda find her Showcase Shopping ad?
  • How can running a Local Inventory ad increase your return on investment (ROI)?
  • How do Shopping ads help improve the quality of leads over standard text ads?
  • Lance has been running Local Inventory ads to promote his antique toy shop. He’s considering running additional ad campaigns with Google. What’s an easy next step Lance can take to expand his brand’s reach?
  • How does Google Ads help a business organize inventory, letting the business match its advertising goals?
  • What’s one way to make good use of data to accelerate your business and improve profitability?
  • Greg owns a company, Keys & Strings, that makes custom pianos. Keys & Strings sells their pianos through their website. Greg would like to increase sales of his brand of pianos. Why would Greg use a Showcase Shopping ad?
  • Courtney sells handbags through her online boutique. Her online normal campaigns have produced a lot of clicks but not as many sales as she expected. How would Google Shopping ads help make sure the clicks the ads receive come from customers mo
  • If Klothes for Kats uses Local Catalog ads, their ads can be shown in different views. Which two statements are true about views that are available in Local Catalog ads? (Choose two.)
  • Google shopping helps retailers provide customers with seamless experiences meant to encourage action. How can google shopping campaigns accomplish this?
  • How do smart shopping campaigns work to maximize conversion value while simplifying campaign management across networks, leveraging machine learning?
  • Angelo owns a bookstore and has been running a Google Shopping campaign for several months. He needs to monitor how different books are performing. How can Angelo get the information he needs?
  • Wade owns HomeThings, a shop that sells home cash-and-carry goods. He says he’s interested in expanding his marketing reach. You suggest running a local catalog ad. What’s an accurate description of local catalog ads you could give wade?
  • Julia owns a used video game store. She’s been using google shopping ads for a few months. Which two forms of data are easily available for Julia to continue optimizing the performance of her campaigns?(choose two.)
  • How can advertisers use shopping ads to grow sales?
  • What’s one way to increase your business profitability?
  • Dante is the owner of HomeThings, a shop that sells home goods. He just launched a Local Catalog ad campaign. Where are two places a consumer might encounter Dante’s Local Catalog ad? (Choose two.)
  • Today’s consumers are more demanding and less patient than before. What’s one way to grow your business by delivering the type of service they expect?

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