Google mobile advertising assessment answers

  • Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?
  • Showing your ads on top of the mobile page in search results is beneficial because:
  • The path to conversion on mobile is not the same as on desktop or tablet due to all of the following except
  • To track conversions in an app, you can add the firebase SDK to your app. SDK stands for:
  • Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:
  • Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices.
  • What two things can you track with adWords out of the box without making any code changes to your app?
  • Your company has chosen a third-partyapp analytics service and they happen to be a part of the app attribution partners program. In order to share data between AdWords and your partner’s platform, what do you need to do?
  • An app advertiser would want to use a third-party tracking company to:
  • Generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current relationships.
  • AdWords Smart Bidding uses machine learning and your account data to help you do what?
  • Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?
  • What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)
  • Which of the following is not true about an app URL scheme?
  • 50% of purchase-related conversions happened within ______ of the mobile searches that initiated them.
  • If your campaign is running on the display network, your ads:
  • The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed
  • With a business in an eligible country, advertisers can use website call conversions to track calls to a Google forwarding number on their site from
  • Auto exclusions allow:
  • The mobile video masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties
  • The conversion optimizer for apps allows:
  • The two types of conversions for YouTube on mobile are:
  • To find the right mobile bid, you would calculate:
  • Where can app ads run?
  • A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser.
  • Usage data allows advertisers to:
  • What time of day does mobile usage generally peak?
  • According to a Nielsen study, what percentage of purchase-related conversions happened within an hour of the mobile searches that initiated them?
  • What is an app install ad?
  • If you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should:
  • For someone who wants to run a display network campaign, which tool is best suited for providing targeting ideas and estimates?
  • Which of the following is true about apps?
  • The mobile app acquisition reports provide data for which of the following?
  • You can use the mobile app overview report to do which of the following
  • When should an advertiser use an app extension instead of an app promotion ad?
  • What is an app engagement ad?
  • gives your app users the ability to open your app directly from other apps by clicking a link. To give your app users the ability to open your app directly from other apps by clicking a link, you should use:
  • Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.
  • With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:
  • iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?
  • AdWords cross-device conversions don’t
  • In AdWords, you can create and manage video campaigns targeting mobile devices by using:
  • To connect firebase to Google Analytics, which of these is required?
  • The Mobile App Behavior reports provide data for
  • What does a call extension let users do that call-only ads do not?
  • Which is a good app design practice?
  • How can you re-engage users who have abandoned your app after their first use?
  • Deep-linking allows:
  • Which of the following is a way for an advertiser to monetize their app?
  • Showrooming refers to
  • To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use:
  • Which of the following is true about apps?
  • The mobile app acquisition reports provide data for which of the following?
  • You can use the mobile app overview report to do which of the following:
  • When should an advertiser use an app extension instead of an app promotion ad?
  • What is an app engagement ad?
  • gives your app users the ability to open your app directly from other apps by clicking a link. To give your app users the ability to open your app directly from other apps by clicking a link, you should use:
  • Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.
  • With YouTube mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:
  • iOS app install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?
  • AdWords cross-device conversions don’t
  • In AdWords, you can create and manage video campaigns targeting mobile devices by using:
  • To connect firebase to Google analytics, which of these is required?
  • The mobile app behavior reports provide data for
  • What does a call extension let users do that call-only ads do not?
  • Which is a good app design practice?
  • How can you re-engage users who have abandoned your app after their first use?
  • Deep-linking allows:
  • Which of the following is a way for an advertiser to monetize their app?
  • Showrooming refers to:
  • To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use:
  • Which of the following is true about apps?
  • Why do advertisers care about driving calls to their business?
  • Which extensions can help drive installs of your mobile app?
  • What is a simple way to target ads to mobile users when they’re near your physical store locations?
  • Why do mobile advertisers care about driving physical store traffic?
  • When conversion data shows that mobile drives more value, you would raise your mobile bid.
  • A deep link specifies a location in an app that corresponds to the content you’d like to show.
  • To understand the full value of mobile, you must take into account:
  • Ad extensions are a type of ad format that show extra information about your business.
  • Conversion tracking is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.
  • App remarketing allows you to target people who:
  • You can use a mobile specific display URL to:
  • Admob is ____.
  • Viewable impressions:
  • An advertiser would not use AdWords mobile offering to:
  • An app developer might use remarketing if they wanted to promote a paid version of their game to all users of the free version who reached Level 10 of the game.
  • Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source.
  • When you use a flexible bid strategy, it will automatically optimize your bids based on:
  • Which of the following is not a type of mobile ad extension?
  • Your universal app campaign ad can appear as an in-stream video ad on YouTube provided which is true?
  • What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?
  • Where can universal app campaigns run?
  • To more fully capture mobile’s contribution to a sale, advertisers need to consider what?
  • How does AdWords data-driven attribution give credit for conversions?
  • Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?
  • What will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)?
  • These are all key to good mobile site design except?
  • To re-engage users with an app, use the following strategies:
  • Sitelink extensions:
  • Many successful mobile sites have large “touch targets” for clicking that take into account.
  • What is a lightbox ad?
  • Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.
  • Which is a benefit of using server-to-server app conversion tracking over an SDK?
  • A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enable them to offer this to customers?
  • A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?
  • Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?
  • Which of the following is true about mobile optimized websites?
  • Select the one way not to track app conversions.
  • All of these were recommended to help build a faster site except?
  • To connect firebase to AdWords, which of these is required?
  • How do upgraded URLs help advertisers with 3rd party conversion tracking?
  • Automatic bidding is ideal for advertisers who:
  • Which automated bid strategy might help improve the chances that your ad gets to the top of the page?
  • App downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.
  • An advertiser with stores throughout the country could use location extension targeting to:
  • iOS app conversion tracking cannot be set up using:

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