Below is the answer and explanation for Francis wants to increase his Google ads skills and optimize results for his clients. What two best practices should Francis adopt?
Francis wants to increase his Google ads skills and optimize results for his clients. What two best practices should Francis adopt?
- Set a keyword bid of at least $10 for each active ad group.
- Implement one ad per ad group keyword, to a maximum of 100 ads.
- Choose a minimum 100 keywords of all match types to capture traffic.
- Optimize the campaign’s ad rotation for clicks or conversion actions. ✅
- Include three to five ads, and at least three extensions in each ad group. ✅
Correct answer
- Optimize the campaign’s ad rotation for clicks or conversion actions. ✅
- Include three to five ads, and at least three extensions in each ad group. ✅
Explanation
Because ad rotation is the way we deliver your ads on both the search network and the display network. As data is accumulated, ad serving will become weighted more heavily in favor of the ads that appear statistically likely to perform better.
Better ads and optimized rotation drive more qualified clicks from your text ads. Every ad group should have at least 3 quality ads. That way, the system can optimize your performance, and you can check your performance data to learn what message resonates best with your audience.
Use at least three extensions for each campaign or ad group: At the time of each auction, your ad will be assembled with the most appealing extensions. More eligible extensions give your ads more opportunity to meet users’ specific needs.
Implement three to five ads per ad group: The more ads present in an ad group, the more options you’ll have for success in an auction.
Optimize your ad rotation for clicks or conversions: Optimizing your ad rotation will allow the system to serve the ideal ad for the specific circumstances of each auction.
Given above is the answer and explanation for the question Francis wants to increase his Google ads skills and optimize results for his clients. What two best practices should Francis adopt?
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- The Google Ads Application Programming Interface (API) allows developers to use applications that
- The keyword insertion code in an ad’s headline is “Buy {KeyWord:Books}.” The ad appears when someone searches on “flower books”
- The keyword insertion code in an ad’s headline reads: “Buy {KeyWord:Books}”. The related ad appeared when a user searched “flower books” and the query expanded to a broad-matched keyword in the account, “gardening books”.
- The majority of consumers want ads customized to their:
- The owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which Google Ads feature would be most effective for preventing their search ads from appearing at night and on weekends?
- The strategic use of different marketing channels affects
- Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?
- This could be a result of receiving multiple clicks from a single IP address
- This formula describes value-per-conversion
- Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other prin
- Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find. Organize the following steps in the logical order to describe how Tim’s interaction with Google Search Ads would occur fr
- To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on
- To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:
- To optimize a client’s campaign to get the most out of her mobile advertising, you can:
- Tomacz wants to use a Google Search Ads campaign to capture the attention of customers searching for camping equipment online. What’s a key benefit of a well-managed Google Search Ads campaign?
- Trevor owns a manufacturing business that makes specialised hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand
- Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
- Trina sells dolls and accessories, and doesn’t have much time to update her Search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina?
- True or false: Adding an extension to a text ad improves an advertiser’s quality score.
- True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.
- True or false: shopping Ads use Merchant Center product data to decide how and where to show ads.
- True or false? Affinity Audiences allows advertisers to reach people who’re actively researching and intending to buy the products or services they offer.
- Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
- Wendy is setting up a Customer Match strategy to reach a list of prospective customers. What must she provide?
- What ad extension is only available as a full automated ad extension?
- What are the three main factors that determine ad quality?
- What are two main benefits of using Search Audience solutions? (Choose two.)
- What are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose two.) Select All Correct Responses
- What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
- What can the Performance Planner assist you with?
- What can the Performance Planner recommend?
- What can you learn from attribution reports?
- What content could be used for a structured snippet extension?
- What criteria could not be used to create a Dynamic Remarketing audience?
- What does adding callout extensions to your Google Search ads enable you to do?
- What does layering an Affinity audience with a broad keyword targeting campaign help you do?
- What does Performance Planner automatically do?
- What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?
- What is a main benefit of using Search Audience solutions?
- What is a valid recommendation that the Performance Planner can provide?
- What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
- What is one way that Performance Planner helps businesses increase sales?
- What is the definition of actual CPC?
- What is the key value proposition of Google Search campaigns?
- What is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign?
- What report indicates where users start or exit the conversion funnel?
- What Search Network text ad component provides up to three fields of 30 characters each?
- What two ad extension types can also be served as automated ad extensions? (Choose two.)
- What’s a key objective in delivering ad extensions?
- What’s an accurate description of callout extensions?
- What’s an example of an effective callout extension?
- What’s the maximum number of ad extensions that can show for a particular query or device at any given time?
- What’s the primary benefit of using structured snippet extensions in your ads?
- When are automated extensions, such as Seller Ratings, shown?
- When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL. What else must the advertiser include?
- When creating an ad, how does Greg know what it will look like to his potential customers?
- When running Remarketing Lists for Search Ads campaigns, some audience lists have higher potential to convert leads than others. Order the audience lists from highest to lowest potential. (The highest potential should be on top.)
- When should you use Remarketing Lists for Search Ads?
- When visibility is the campaign goal, which bidding strategy should an advertiser choose?
- When visibility is the campaign goal, which bidding strategy should an advertiser choose?
- Which ad extensions can serve automatically?
- Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?
- Which allows advertisers to automate Google Ads reporting and campaign management?
- Which are the three required parts of a text ad?
- Which attributes describe a good landing page experience? Select All Correct Responses
- Which best describes the relationship between maximum cost-per-click (CPC) bids and ad Rank?
- Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?
- Which Dynamic Search Ads option allows an advertiser to group web pages under custom labels?
- Which is a best practice for creating a mobile-preferred ad?
- Which is a best practice for optimizing a landing page for Google Ads?
- Which is a best practice for writing an effective text ad?
- Which is required for an ad to be served to a user?
- Which lets you change keywords, campaigns, ads, ad groups, and product groups?
- Which of the following can be customized with audience signals to make Search campaigns more efficient?
- Which of the following factors wouldn’t change an account’s optimization score?
- Which of the following goals can you achieve for your marketing campaign by using automated bidding?
- Which of the following is a core benefit of Google Ads automated bidding?
- Which of these statements is true?
- Which option can you use to capture potential business later in the day, even on a limited budget
- Which part of a Search ad isn’t automatically generated by Dynamic Search Ads?
- Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?
- Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?
- Which statement about ad extensions isn’t true?
- Which statement is true about serving relevant ad extensions?
- Which statement is true?
- Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)? Select All Correct Responses
- Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.) Select All Correct Responses
- Which user data can be uploaded when creating a Customer Match strategy? (Choose two.)Select All Correct Responses
- Which user type would the Google Ads system closely match as an Affinity audience?
- While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
- Why do search ad extensions matter?
- Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?
- Why is using the performance targets feature after utilizing the Performance Planner recommended?
- Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
- Why should your business use Performance Planner?
- Why would the data for a Search Network campaign show conversions but no view-through conversions?
- With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced
- With Dynamic Search Ads, what does the advertiser provide?
- With Similar Audiences, which Google product is included when finding new people with similar profiles?
- Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?
- Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company’s unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach. F
- Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?
- You are tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint, which result is most likely?
- You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives?
- You can add a “+”modifier in front of the words in a broad match keyword to
- You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) Select All Correct Responses
- You can use target cost-per-acquisition (CPA) bidding to help
- You can use the Google Ads application programming interface (API) to
- You have a budget of £75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1.
- You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is £1.
- You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?
- You have a maximum cost-per-click (max. CPC) bid of £2 for a keyword. To determine the prospective impact of raising this bid to £3, you could use:
- You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?
- You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
- You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers.
- You manager the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?
- You might analyze exact match impression share data to get an idea of:
- You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?
- You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information.
- You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” You use keyword insertion
- You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure. What action should improve the ad relevance?
- You want to increase the relevance of a Google Search Ad so it’s more meaningful to potential customers and provides value-added information to their searches. What two actions might improve the relevance of your ad? (Choose two.) Select All Co
- You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?
- You want to use Google Ads to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?
- You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?
- You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices.
- You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour
- You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize.
- You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?
- You’re using target search page location bidding. You know it’s working because you see your ad
- You’re working on a Google Search Ad that’s not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?
- You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?
- You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?
- You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?
- Your average bid is £10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when Google Ads sees an auction that’s more likely to lead to a sale?
- Your client sells gardening supplies online. You suggest she use sitelinks because they can
- Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Sea
- Your client’s product costs £50 to produce, and it sells for £150. She’s sold 10 units and spent £700 on her Google Ads campaign.
- Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
- Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data s
- Your Google Search text ad has three main components. The first is a headline, and the second is a description. What’s the third component?
- Your Google Search text ad has three main components. The first is a headline, and the second is a description. What’s the third component?
- Yuto owns a souvenir shop in Tokyo. He wants to reach English speaking tourists in his city during certain hours of the day. Which three areas of his Search campaign does Yuto need to adjust to achieve this goal? (Choose three.)
- Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?
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