Below is the answer and explanation for the question gemma wants to promote her online handbag business to a wide audience But she’s busy creating handbags for her clients, and has little time to manage the specifics of an advertising campaign. How can Smart Shopping campaigns help her achieve this?
Gemma wants to promote her online handbag business to a wide audience But she’s busy creating handbags for her clients, and has little time to manage the specifics of an advertising campaign. How can Smart Shopping campaigns help her achieve this?
- By ensuring Gemma’s entire product range is shown each day.
- By trying to show her ads as often as possible for any given search.
- By automatically showing her ads in every eligible country.
- By showing her ads across multiple audiences and networks. ✅
correct answer
By showing her ads across multiple audiences and networks. ✅
explanation
Smart Shopping campaigns combine Standard Shopping campaigns and Display Remarketing campaigns to automatically promote Gemma’s handbag business across networks and a wide audience. It will show her ads across multiple audiences and networks.
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- A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?
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- Angelo owns a bookstore and has been running a Google Shopping campaign for several months. He needs to monitor how different books are performing. How can Angelo get the information he needs?
- Anne sells homemade artisan soaps. She just brought her brick-and-mortar store online, and she’s considering running a Local Inventory ad with Google. How could a Local Inventory ad help Anne expand her business?
- Anne wants to use her impression share metrics to optimize her shopping campaign. She should:
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- Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and cam
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- Carey has used Google Ads for some time, but he recently found he doesn’t have time to manage multiple campaigns effectively. How can smart shopping campaigns reduce Carey’s Google Ads management workload?
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- For which business are local inventory ads ideal?
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- How do smart shopping campaigns use machine learning to show a variety of the most relevant ads across Google networks to potential customers?
- How do smart shopping campaigns use machine learning to show a variety of the most relevant ads across Google networks to potential customers?
- How do smart shopping campaigns work to maximize conversion value while simplifying campaign management across networks, leveraging machine learning?
- How does automating your bid contribute to a successful Google Ads campaign?
- How does Google Ads help a business organize inventory, letting the business match its advertising goals?
- How has consumer shopping behavior changed in recent years?
- How is using non-last-click attribution conversions useful for Performance Planner forecasts?
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- Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
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- Sherman wants to be sure potential customers on mobile devices will see his Shopping ads, especially if their screens are small. In which position(s) on a search results page will Sherman’s Shopping campaign ads appear on mobile devices?
- Shopping ads can appear on:
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- Shopping ads should be used for:
- Shopping campaigns use:
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- Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?
- Smart Shopping campaigns simplify campaign management by automating which of the following? Select All Correct Responses
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- True or false: If Viola signs up to run Shopping ads but doesn’t post a refund policy on her website, she can’t run ads.
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- True or false? Shopping ads use product data to determine how and where to show ads.
- True or false? Shopping campaigns can help promote online and local inventory.
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- What are key factors to keep in mind when choosing a bidding strategy for your campaign?
- What are two benefits of automated bidding? (Choose two.) Select All Correct Responses
- What are two features that can appear on Shopping campaign ads in order to drive online sales? (Choose two.)
- What are two ways Google Ads can fuel your business goals? (Choose two.)
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- What are two ways to grow your business by helping consumers who want to buy at a local, physical store?
- What can automated bidding help an advertiser improve?
- What can local catalog Ads do? select all correct responses
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- What does impression share indicate about a product group?
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- What is a best practice to reduce the processing time of a new feed?
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- What is one way that Performance Planner helps businesses increase sales?
- What optimization recommendation might you make to a new client with Shopping campaigns that don’t include all of the products the company sells?
- What should Kevin take into account when optimizing the title attribute for his new line of surfboards?
- What’s one unique feature of Local Catalog ads?
- What’s one way the increase in mobile apps, screens, and other surfaces has changed how consumers shop?
- What’s one way to create a seamless experience for your retail customers?
- What’s one way to increase your business profitability?
- What’s one way to make good use of data to accelerate your business and improve profitability?
- What’s one way to use Google’s data across all platforms, to increase your retail company’s performance and profitability?
- When creating a file to upload to merchant center, what format is accepted?
- When reviewing the search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?
- When visibility is the campaign goal, which bidding strategy should an advertiser choose?
- Where can Shopping campaign ads appear on desktop search results pages?
- Which can you sell on Google shopping?
- Which factors should an advertiser consider when deciding on a bidding strategy?
- Which is a reason why Annie’s Google merchant center account would get suspended?
- Which of the following goals can you achieve for your marketing campaign by using automated bidding?
- Which of the following is something retailers shouldn’t do in a shifting retail landscape?
- Which product attributes in Shopping campaign ads are important for giving shoppers the most meaningful information needed, all at a single glance?
- Which should David do to better understand how the ads for his local bakery have driven store visits and influenced his customers’ buying habits?
- Which statement describes modern shopping behavior?
- Which statement is true about Local Catalog ads?
- Which statement is true about Shopping ads?
- Which two brand qualities are today’s consumers most likely to find helpful? (Choose two.)
- Which two features, available as additions to shopping campaign ads, can benefit marketers and drive sales? (Choose two.)
- Which two product attributes are shown in Google Shopping campaign ads to help engage potential customers with relevant information? (Choose two.)
- Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
- Which type of automated bidding strategy is Target return on ad spend (ROAS)?
- While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
- Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
- Why is it a best practice to set a bid for the “everything else in all products” product group?
- Why is using the performance targets feature after utilizing the Performance Planner recommended?
- Why should campaigns with different marketing objectives be separated into different performance planner plans?
- Why should your business use performance planner?
- You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.) Select All Correct Responses
- You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
- You use Google Shopping ads to promote customer engagement with your products. How can this increase your business’s presence in searches?
- You’re optimizing a client’s shopping campaign to drive online sales and are assessing the company’s website.
- You’ve been tasked with marketing a new line of plumbing services, but you have a set budget you can’t exceed. Why is Google Ads a viable option?
- Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
- Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals?
- Your website data shows that many visitors place items in their shopping carts, but fail to complete the purchase. You want to grow your business by increasing sales. What should you do first?
- Yves heard that the custom_label attributes can help him organize his shopping campaign. With custom labels, Yves can provide:
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