Below is the answer and explanation for how is the daily budget calculated for an insertion order with flight even pacing?
How is the daily budget calculated for an insertion order with flight even pacing?
- The campaign’s budget, minus the flight budget spent, divided by the number of days remaining.
- The remaining flight budget divided by the number of days remaining. ✅
- The remaining flight budget multiplied by the number of days remaining.
- The flight budget divided by the number of remaining days and multiplied by 1.5.
The remaining flight budget divided by the number of days remaining. ✅
Even pacing is best if your priority is to spend a consistent amount of money every day and your inventory availability is consistent day to day. Flight even pacing setting: Remaining flight budget / days remaining. hourly pacing behavior: Even (scaled to inventory availability)
The above answer and explanation are for the question how is the daily budget calculated for an insertion order with flight even pacing?
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