Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She applies an optimization recommendation that surfaces in the

Below is the answer and explanation for Karen has evaluated her Google search ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She applies an optimization recommendation that surfaces in the recommendations page. What will happen to her campaign’s optimization score?

Karen has evaluated her Google search ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She applies an optimization recommendation that surfaces in the recommendations page. What will happen to her campaign’s optimization score?

  • The score isn’t affected by application of recommendations.
  • The score might increase or decrease depending on the recommendation.
  • The score will decrease upon accepting the recommendation.
  • The score will dynamically improve upon accepting recommendations.  ✅

Correct answer

The score will dynamically improve upon accepting recommendations.  ✅

Explanation

Optimization score is an estimate of how well your Google ads account is set to perform. Optimization score runs from 0% to 100%, with 100% meaning that your account can perform at its full potential.

Each recommendation shows how much your optimization score will be impacted (in percentages) when you apply that recommendation. Applying or dismissing these recommendations changes the overall optimization score of your account.

Each recommendation shows how much your optimization score will be impacted (in percentages) when you apply that recommendation. Applying or dismissing these recommendations changes the overall optimization score of your account.

If she accepts an optimization recommendation from the available list. It will happen to her campaign’s optimization score:

Given above is the answer and explanation for the question Karen has evaluated her Google search ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She applies an optimization recommendation that surfaces in the recommendations page. What will happen to her campaign’s optimization score?

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