Below is the answer for Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use?
Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use?
- Custom Intent audiences
- Demographic targeting ✅
- In-Market audiences
- Affinity audiences ✅
- Standard remarketing
- Affinity audiences ✅
- Demographic targeting ✅
Demographic targeting and Affinity audiences: For building awareness, the two targeting options for Lucy will be Affinity audience and Demographic Targeting. When you want to reach a broad audience and maximize your brand exposure, Google recommends selecting build awareness as a business goal.
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