For an ad entering into an auction on the Google Display Network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are:

Below is the answer and explanation for for an ad entering into an auction on the Google display network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are:

For an ad entering into an auction on the Google display network, the AdWords system will calculate the effective cost-per-thousand impressions (eCPM) when there are:

  • Both cost-per-click (CPC) and cost-per-acquisition (CPA) ads entering the auction
  • Only cost-per-click (CPC) ads entering the auction
  • Only cost-per-thousand impressions (CPM) ads entering the auction
  • Any cost-per-click (CPC) or cost-per-acquisition (CPA) ads entering the auction ✅

Correct Answer

Any cost-per-click (CPC) or cost-per-acquisition (CPA) ads entering the auction ✅

Explanation

Actually the given answers are creating confusion. A definition of ecpm is created if CPC and vCPM ads compete for the same display network placement. But, in the given answers, vCPM is missing and CPA is being questioned instead.

“To keep things fair, when CPC and vCPM ads compete for the same display network placement, the two types of ads are compared apples-to-apples on how much they’re effectively willing to pay for the impression. With a vCPM ad, the max viewable CPM bid represents how much the advertiser is willing to pay for each 1,000 viewable impressions; with a CPC ad, Google estimates how many clicks the ad might receive in 1,000 impressions to get the comparison.”

The above question is related to Google ads display certification. You can find all the updated questions and answers related to Google ads display certification on the “Google ads display certification” page. If you find the update in question or answers, do comment on this page and let us know. I will update the answers as soon as possible.

To learn more about Google ads display certification: Skillshop display ads certification

Source : Krcmic.com

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