To optimize the campaign towards viewability, which two approaches can an advertiser take? (select two)Select All Correct Responses

Below is the answer and explanation for to optimize the campaign towards view ability, which two approaches can an advertiser take?

To optimize the campaign towards view ability, which two approaches can an advertiser take?

  • Add a pixel to the default tag in campaign manager.
  • Set the bid strategy to viewable CPM (vCPM). ✅
  • Assign view ability targeting. ✅
  • Only target inventory displayed on mobile apps.

Correct answer

  • Set the bid strategy to viewable CPM (vCPM). ✅
  • Assign view ability targeting. ✅


For an ad to be effective, people need to see it. Active view calculates the amount of time users spend in front of ads and reports viewable impressions. The quality drop down shows the number of impressions that were considered viewable, as compared to a preset view ability target line. Use view ability information to optimize your digital advertising budget.

The above answer and explanation are for the question to optimize the campaign towards view ability, which two approaches can an advertiser take?

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