You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

Below is the answer and explanation for you’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

You’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

  • Creating ads likely to get clicks.
  • Having a clear and simple landing page.
  • Creating ads that pertain to the keywords.
  • Raising the bid amount.

Correct answer

Raising the bid amount.

Explanation

If you’re trying such thing, you should focus on other things too. Every time someone does a search that triggers an ad that competes in an auction, we calculate an ad rank.

This calculation incorporates your bid and auction-time measurements of expected CTR, ad relevance, and landing page experience, among other factors.

Given above is the answer and explanation for the question you’re trying to improve an ad’s perceived quality so it performs better during an ad auction. What change would have the least-positive impact to an ad’s quality?

Read all the Google ads search certification answers.

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