# When someone clicks your ad, the actual amount you’re charged will be:

Below is the answer and explanation for when someone clicks your ad, the actual amount you’re charged will be:

### When someone clicks your ad, the actual amount you’re charged will be:

• The minimum needed to hold your ad position or 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater.
• The minimum needed to hold your ad position but never less than 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater.
• The minimum needed to hold your ad position but never more than 120% of your maximum cost-per-click (max. CPC) bid, whichever is greater.
• The minimum needed to hold your ad position, under the maximum cost-per-click (max. CPC) limit. ✅

The minimum needed to hold your ad position, under the maximum cost-per-click (max. CPC) limit. ✅

## Explanation

When someone clicks your ad, the actual amount you’re charged will bethe minimum needed to hold your ad position, under the maximum cost-per-click (max. CPC) limit.