Below is the answer and explanation for the question Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within Google ads to start a video remarketing campaign?
Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within Google ads to start a video remarketing campaign?
- Add the remarketing list to his campaign
- Link his current Google ads account to his existing YouTube channel ✅
- Set the membership duration to Open to ensure he captures all users for an open ended period of time, even new ones
- Select the viewer actions he wants to target for his list
correct answer
Link his current Google ads account to his existing YouTube channel ✅
explanation
The process is not too tricky: link first, create remarketing list next, and finally add to any campaign — existing, new, search, or fisplay. As for linking, remember that before you can use remarketing for video campaigns, you need to link your YouTube account(s) to your Google Ads account(s) so that they can communicate. You can do this from either your YouTube channel or from within your Google ads account.
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- Which of these formats can be booked cross-screen (mobile and desktop)?
- Which of these is not an example of advanced audiences?
- Which of these remarketing lists can be used for a video campaign?
- Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?
- Which of YouTube’s awareness ad formats is designed to show video ads on websites outside of Youtube?
- Which of YouTube’s awareness ad formats uses a skippable in-stream format?
- Which of YouTube’s consideration and interest ad formats are skippable ads, bought on a cost-per-view basis?
- Which of YouTube’s consideration and interest ad formats enable advertisers to reach their audiences when they see interesting new content on the YouTube home feed?
- Which one of Google’s data-driven marketing tools helps analyze what people are searching for on YouTube?
- Which one of Google’s data-driven marketing tools is a collection of case studies from Google’s best advertising campaigns?
- Which one of Google’s data-driven tools is part of Google analytics solutions?
- Which one of Google’s data-driven tools is part of Google analytics solutions?
- Which percentage of YouTube ads are audible?
- Which report shows how long a video was watched in aggregate?
- Which should be considered when analyzing campaign performance of different Trueview video ad formats?
- Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?
- Which statement is true about bumper ads?
- Which statement is true about non-skippable in-stream ads?
- Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?
- Which storytelling methods does Google recommend for use within your YouTube campaigns?
- Which targeting methods can be used with TrueView ads?
- Which TrueView ad format is billed by CPA?
- Which TrueView ad format is billed on a CPM basis?
- Which TrueView ad format is optimized for lift in ad recall?
- Which TrueView ad format is optimized for product awareness?
- Which two are ideal advertisers for custom intent audiences? (choose two.)
- Which two Google audience solutions use first-party data? (Choose two.)
- Which two Google audience solutions use first-party data? (Choose two.) select all correct responses
- Which two video formats are available on Google Video Partners? (Choose two.)
- Which type of Google audience signal analyzes user behavior to identify people who have, for example, recently graduated from college and may need to move?
- Which type of Google audience signal can identify people who are actively researching with the intent to buy?
- Which type of Google audience signal reaches consumers on YouTube based on their consumption habits?
- Which value proposition do custom intent audiences offer advertisers?
- Which video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad?
- Which video ads can be created with AdWords for video?
- Which video format is available on Google video partners?
- Which YouTube analytics report can give you the average view duration for all of the videos on your brand’s channel?
- Which YouTube analytics report can give you the average view duration for all of the videos on your brand’s channel?
- Which YouTube storytelling technique describes when a video ad changes based on a person’s viewing context?
- Why is average view frequency important to measure?
- Why should a YouTube account be linked to a Google+ page?
- With a masthead ad, an advertiser can reserve:
- With adwords for video, an advertiser can target:
- With TrueView in-stream ads, an advertiser pays:
- With TrueView video discovery ads, advertisers can target:
- With YouTube analytics, you can track metrics on:
- Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What can she identify to make a video remarketing list?
- You can see average video-view duration metrics in the:
- You want to find new, high-value customers using their data. Which audience solution should you use?
- You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?
- You want to re-engage with people from your CRM database that bought something from your website in the past six months. Which audience solution should you use?
- You want to reach people who are searching for content about the Manchester United Football Club. Which audience solution should you use?
- You want to use video ad sequencing frameworks. What’s one important data signal to keep in mind when creating your YouTube campaign?
- You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google preferred inventory?
- You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works, creative submission timelines, technical specifications
- Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching. Where can you implement this campaign?
- Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to acco
- Your client is an online car marketplace. Which audience solution can help your client’s campaign reach people in the car buying process?
- Your client is interested in testing six-second bumper ads. What are two tips you can share with them about these ads? (choose two.)
- Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?
- YouTube analytics can show you the aggregated totals of the minutes people spent viewing a video over time. Which report provides this information?
- YouTube analytics provides insights from the moment you upload a video. Which three basic questions about who’s watching your client’s content will it answer with a single click?
- YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage wit
- YouTube audience solutions help brands reach the most attractive prospects by tapping into real-time data and powerful signals. This gives brands the tools they need to be more effective storytellers. What’s another benefit of using YouTube aud
- YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action. Which is a result driven by a YouTube advertising campaign to achieve action?
- YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action. Which is a result driven by a YouTube advertising campaign to achieve action?
- YouTube for action is comprised of formats powered by smart bidding for conversions or conversion values. What two elements are necessary for its success?
- Yvette owns a jewelry store and has decided to create a YouTube advertising campaign to drive online sales of her new wedding band designs. Since she’s new to YouTube advertising, she doesn’t know which bidding type she should choose for her ca
- Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. Wha
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