Below is the answer and explanation for the question online conversions measured for true view for action come from three different events. Match each event to its correct conversion type.
Online conversions measured for true view for action come from three different events. Match each event to its correct conversion type.
- Click-through conversion – User clicks on an element of the ad and converts within 30 days
- Video engagement – User watches 10 seconds of the ad and converts within three days
- View-through conversion – User sees an impression of the ad and converts within 24 hours
explanation
Clicks: User clicks an element of the ad and converts within 30 days. That’s counted as a click-through conversion. It’s included in the conversions column of Google Ads.
Video engagements: User watches 10 seconds of the ad and converts within three days. That’s counted as a video engagement for Smart Bidding campaigns (tCPA, Max conversions). It’s included in the conversions column of Google Ads.
Impressions: User sees just an impression of the ad and converts within 24 hours. That’s counted as a view-through conversion. Modify your Google Ad conversion columns to show view-through conversions
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- _______ is used to measure video campaigns.
- A click on a companion banner:
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- A video targeting group:
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- People are added to an advertiser’s video remarketing list when they:
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- Targeting enables advertisers to target specific websites, YouTube videos, and YouTube partner channels with TrueView ads.
- Targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
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- The best way to reserve an ad is to:
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- The most effective way to control the number of times someone sees an ad is by:
- The standard companion banner size for TrueView in-stream ads on YouTube is:
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- To run a TrueView video ad, the video must be uploaded to:
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- True of False: Advertisers can use call-to-action overlays (CTAs) for free.
- True or false: advertisers can implement a remarketing tag for mastheads
- True or false: advertisers can set bids per ad format
- True or false: Advertisers cannot combine AdWords remarketing lists with a video remarketing list created in YouTube.
- True or false: advertisers have to implement a code to use the remarketing feature on adWords for video.
- True or false: adwords for video is only recommended for branding.
- True or false: IP address exclusion is not available for TrueView campaigns
- True or false: more than one YouTube account can be linked to a Google ads account
- True or false: the standard banner size supported by YouTube is 300×250.
- True or false: to get full access to YouTube analytics, you need to link your adwords and YouTube accounts.
- True or false: TrueView in-stream ads and TrueView in-display ads can be in the same adwords for video campaign.
- True or false: video ads may appear in videos marked “private” on YouTube.
- True or false: with TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.
- True or false: You can use contextual targeting with videos.
- True or false: YouTube remarketing lists can be used with standard text and display ads.
- True or false? Google audiences are updated on every impression, so advertisers can reach only the most relevant consumers on YouTube.
- True or false? true view ads on Google video partners drive as much lift in ad recall as true view on YouTube.
- TrueView for action ad formats use Smart Bidding to optimize for specific website actions. To do this, what must be enabled in your Google Ads account?
- TrueView in-stream ads and video discovery ads appear, respectively:
- TrueView in-stream ads can appear on:
- TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?
- TrueView video campaigns can include:
- TrueView video discovery ads can run on:
- TrueView video discovery ads run on
- TrueView video discovery ads run on which YouTube pages
- TrueView video discovery ads run on:
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- Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally!
- Using advanced campaign settings, YouTube remarketing, and call-to- action overlays (CTAs) are all tips for optimizing:
- Using Custom Intent audiences allows brands to drive action on YouTube. What’s the key functionality of custom Intent audiences?
- Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes. Which fi
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- Video advertising on YouTube lets you:
- Video campaign up and running, check! Now how’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating
- Video remarketing is a way to optimize:
- What are best practices for creating a TrueView in-stream ad?
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- What are the targeting options for mastheads?
- What are the tested benefits of bumper ads?
- What are the three key reasons advertisers choose YouTube to help build their brands?
- What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.)
- What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.)
- What are two events that store visits for TrueView for action come from? (choose two.) select all correct responses
- What are two examples of the Intent audience solution, life events? (choose two.)
- What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?
- What can you use to connect with people based on their purchase intent?
- What constitutes a video engagement conversion in a TrueView for action campaign?
- What counts as a view-through conversion in a TrueView for action campaign?
- What do earned actions measure?
- What does average view frequency measure?
- What does linking an adwords account to a YouTube account allow an advertiser to do?
- What information can YouTube analytics provide about where people are watching your videos?
- What information can YouTube analytics provide about where people are watching your videos?
- What is Google’s programmatic buying platform?
- What is masthead billing based on?
- What is one reason an advertiser would choose YouTube for action?
- What is one reason an advertiser would choose YouTube for action?
- What percentage of video views on YouTube come from mobile devices?
- What report should you produce in YouTube analytics to see where viewers found your brand’s content?
- What type of advertiser is a good fit for true view for action?
- What’s a key benefit of bumper ads?
- What’s a key benefit of TrueView for reach?
- What’s a key benefit of TrueView in-stream?
- What’s an example of a managed placement for a TrueView in-stream ad?
- What’s needed for an advertiser to set up a video ad campaign?
- What’s one of Google and YouTube’s awareness products?
- What’s the best description of affinity audiences on YouTube?
- What’s the difference between cost-per-click (CPC) bidding and cost-per- view (CPV) bidding?
- What’s the maximum length a TrueView video ad can be?
- What’s the maximum number of targeting groups you can create in a video campaign?
- What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?
- When is someone added to an advertiser’s video remarketing list?
- When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?
- When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within how many days?
- When setting up targeting groups for video ads, it’s most effective to:
- When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description.
- Where does a YouTube masthead ad unit run?
- Where on YouTube can TrueView video discovery ads run?
- Where would a call-to-action (CTA) overlay show?
- Which ad format typically has the lowest CPM among in-stream video ads and is also eligible to serve more frequently, particularly on mobile devices?
- Which ad rotation option can’t be used for video campaigns?
- Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?
- Which can an advertiser include in a TrueView video ad to increase interactivity?
- Which can be done in YouTube analytics?
- Which data can you uncover by running a creative experiment using brand lift?
- Which devices can an advertiser target with a mobile video masthead?
- Which elements are used to build a custom affinity audience?
- Which is a best practice for a successful TrueView in-stream ad?
- Which is a best practice for creating effective bumper ads?
- Which is a key benefit of bumper ads?
- Which is a key benefit of bumper ads?
- Which is a key benefit of TrueView discovery?
- Which is a tip for optimizing a TrueView video for viewer engagement?
- Which is a tip Google recommends to create an effective bumper ad?
- Which is the best tip for optimizing a TrueView video for viewer engagement?
- Which is true when creating a targeting group for a video campaign?
- Which marketer would be an ideal client for TrueView for action?
- Which of the following can be targeted when building a mobile video masthead?
- Which of the following can be targeted when building a mobile video masthead?
- Which of the following is not a top reason why users choose YouTube?
- Which of the following is not an example of Detailed Demographics?
- Which of these can be created to run on the display network?
- Which of these formats can be booked cross-screen (mobile and desktop)?
- Which of these is not an example of advanced audiences?
- Which of these remarketing lists can be used for a video campaign?
- Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?
- Which of YouTube’s awareness ad formats is designed to show video ads on websites outside of Youtube?
- Which of YouTube’s awareness ad formats uses a skippable in-stream format?
- Which of YouTube’s consideration and interest ad formats are skippable ads, bought on a cost-per-view basis?
- Which of YouTube’s consideration and interest ad formats enable advertisers to reach their audiences when they see interesting new content on the YouTube home feed?
- Which one of Google’s data-driven marketing tools helps analyze what people are searching for on YouTube?
- Which one of Google’s data-driven marketing tools is a collection of case studies from Google’s best advertising campaigns?
- Which one of Google’s data-driven tools is part of Google analytics solutions?
- Which one of Google’s data-driven tools is part of Google analytics solutions?
- Which percentage of YouTube ads are audible?
- Which report shows how long a video was watched in aggregate?
- Which should be considered when analyzing campaign performance of different Trueview video ad formats?
- Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?
- Which statement is true about bumper ads?
- Which statement is true about non-skippable in-stream ads?
- Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?
- Which storytelling methods does Google recommend for use within your YouTube campaigns?
- Which targeting methods can be used with TrueView ads?
- Which TrueView ad format is billed by CPA?
- Which TrueView ad format is billed on a CPM basis?
- Which TrueView ad format is optimized for lift in ad recall?
- Which TrueView ad format is optimized for product awareness?
- Which two are ideal advertisers for custom intent audiences? (choose two.)
- Which two Google audience solutions use first-party data? (Choose two.)
- Which two Google audience solutions use first-party data? (Choose two.) select all correct responses
- Which two video formats are available on Google Video Partners? (Choose two.)
- Which type of Google audience signal analyzes user behavior to identify people who have, for example, recently graduated from college and may need to move?
- Which type of Google audience signal can identify people who are actively researching with the intent to buy?
- Which type of Google audience signal reaches consumers on YouTube based on their consumption habits?
- Which value proposition do custom intent audiences offer advertisers?
- Which video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad?
- Which video ads can be created with AdWords for video?
- Which video format is available on Google video partners?
- Which YouTube analytics report can give you the average view duration for all of the videos on your brand’s channel?
- Which YouTube analytics report can give you the average view duration for all of the videos on your brand’s channel?
- Which YouTube storytelling technique describes when a video ad changes based on a person’s viewing context?
- Why is average view frequency important to measure?
- Why should a YouTube account be linked to a Google+ page?
- With a masthead ad, an advertiser can reserve:
- With adwords for video, an advertiser can target:
- With TrueView in-stream ads, an advertiser pays:
- With TrueView video discovery ads, advertisers can target:
- With YouTube analytics, you can track metrics on:
- Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What can she identify to make a video remarketing list?
- You can see average video-view duration metrics in the:
- You want to find new, high-value customers using their data. Which audience solution should you use?
- You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?
- You want to re-engage with people from your CRM database that bought something from your website in the past six months. Which audience solution should you use?
- You want to reach people who are searching for content about the Manchester United Football Club. Which audience solution should you use?
- You want to use video ad sequencing frameworks. What’s one important data signal to keep in mind when creating your YouTube campaign?
- You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google preferred inventory?
- You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign. Where can you go to find out how each ad format works, creative submission timelines, technical specifications
- Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching. Where can you implement this campaign?
- Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to acco
- Your client is an online car marketplace. Which audience solution can help your client’s campaign reach people in the car buying process?
- Your client is interested in testing six-second bumper ads. What are two tips you can share with them about these ads? (choose two.)
- Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?
- YouTube analytics can show you the aggregated totals of the minutes people spent viewing a video over time. Which report provides this information?
- YouTube analytics provides insights from the moment you upload a video. Which three basic questions about who’s watching your client’s content will it answer with a single click?
- YouTube and Google Video solutions are specifically tuned to your business’ marketing objectives. They can increase awareness by keeping your brand at the top of customers’ minds. They can boost consideration by inviting customers to engage wit
- YouTube audience solutions help brands reach the most attractive prospects by tapping into real-time data and powerful signals. This gives brands the tools they need to be more effective storytellers. What’s another benefit of using YouTube aud
- YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action. Which is a result driven by a YouTube advertising campaign to achieve action?
- YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action. Which is a result driven by a YouTube advertising campaign to achieve action?
- YouTube for action is comprised of formats powered by smart bidding for conversions or conversion values. What two elements are necessary for its success?
- Yvette owns a jewelry store and has decided to create a YouTube advertising campaign to drive online sales of her new wedding band designs. Since she’s new to YouTube advertising, she doesn’t know which bidding type she should choose for her ca
- Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. Wha
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