When should an advertiser use an app extension instead of an app promotion ad?

Below is the answer and explanation for the question when should an advertiser use an app extension instead of an app promotion ad?

When should an advertiser use an app extension instead of an app promotion ad?

  • With keywords intended to direct users to the mobile website, but still give the option to download the app ✅
  • B) To run your ad on both Search and Display
  • C) To re-engage with users who have already downloaded the app
  • D) With keywords intended to drive app download, but still give the option to visit the mobile website

Correct answer

With keywords intended to direct users to the mobile website, but still give the option to download the app ✅

Explanation

 App extensions allow you to link to your mobile or tablet app from your text ads. People click either on your ad headline to go to your site, or on the link to your app. App extensions are a great way to provide access to your website and your app from a single ad.

The above answer and explanation are related to Google mobile advertising exam. You can find all the updated questions and answers related to Google mobile advertising exam on the “Google mobile advertising assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

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