Below is the answer and explanation for the question Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?
Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?
- Target cost per install (tCPI)
- Get new users who most likely complete in-app actions. ✅
- Get new users for her app.
- Google Play Store optimization
correct answer
Get new users who most likely complete in-app actions. ✅
Explanation
Get new users for her app: This option optimizes your targeting and bids to generate app installs. This strategy is ideal when you want installs at scale — as many new users as possible — and you evaluate campaigns based on target cost per install (tCPI), install conversions, and install volume only.
Get new users who most likely complete in-app actions: This optimization strategy is ideal if you want the users most likely to perform certain actions in your app. After you choose this option, you indicate the in-app actions you value and your desired target cost per action (tCPA), and AdWords will work to bring you app installers who are most likely to perform these actions.
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- 50% of purchase-related conversions happened within ______ of the mobile searches that initiated them.
- A deep link specifies a location in an app that corresponds to the content you’d like to show.
- A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enable them to offer this to customers?
- A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser.
- A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?
- According to a Nielsen study, what percentage of purchase-related conversions happened within an hour of the mobile searches that initiated them?
- Ad extensions are a type of ad format that show extra information about your business.
- Admob is ____.
- AdWords cross-device conversions don’t
- AdWords cross-device conversions don’t
- AdWords Smart Bidding uses machine learning and your account data to help you do what?
- All of these were recommended to help build a faster site except?
- An advertiser with stores throughout the country could use location extension targeting to:
- An advertiser would not use AdWords mobile offering to:
- An app advertiser would want to use a third-party tracking company to:
- An app developer might use remarketing if they wanted to promote a paid version of their game to all users of the free version who reached Level 10 of the game.
- App downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.
- App remarketing allows you to target people who:
- Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?
- Auto exclusions allow:
- Automatic bidding is ideal for advertisers who:
- Call conversions, which can be tracked by businesses in eligible countries, can be used to track calls from users who visited a website from any source.
- Call conversions, which can be tracked by businesses in eligible countries, can help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.
- Conversion tracking is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.
- Deep-linking allows:
- Deep-linking allows:
- For someone who wants to run a display network campaign, which tool is best suited for providing targeting ideas and estimates?
- Generally speaking, mobile sites are good for acquiring new customers and inspiring new relationships while mobile apps are good for servicing and engaging existing customers and retaining current relationships.
- gives your app users the ability to open your app directly from other apps by clicking a link. To give your app users the ability to open your app directly from other apps by clicking a link, you should use:
- gives your app users the ability to open your app directly from other apps by clicking a link. To give your app users the ability to open your app directly from other apps by clicking a link, you should use:
- How can you re-engage users who have abandoned your app after their first use?
- How can you re-engage users who have abandoned your app after their first use?
- How do upgraded URLs help advertisers with 3rd party conversion tracking?
- How does AdWords data-driven attribution give credit for conversions?
- If you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should:
- If your campaign is running on the display network, your ads:
- In AdWords, you can create and manage video campaigns targeting mobile devices by using:
- In AdWords, you can create and manage video campaigns targeting mobile devices by using:
- iOS app conversion tracking cannot be set up using:
- iOS app install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?
- iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?
- Many successful mobile sites have large “touch targets” for clicking that take into account.
- Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?
- Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.
- Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.
- Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices.
- Select the one way not to track app conversions.
- Showing your ads on top of the mobile page in search results is beneficial because:
- Showrooming refers to
- Showrooming refers to:
- Sitelink extensions:
- Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:
- The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed
- The conversion optimizer for apps allows:
- The mobile app acquisition reports provide data for which of the following?
- The mobile app acquisition reports provide data for which of the following?
- The mobile app behavior reports provide data for
- The Mobile App Behavior reports provide data for
- The mobile video masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties
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- These are all key to good mobile site design except?
- To connect firebase to AdWords, which of these is required?
- To connect firebase to Google analytics, which of these is required?
- To connect firebase to Google Analytics, which of these is required?
- To find the right mobile bid, you would calculate:
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- To re-engage users with an app, use the following strategies:
- To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use:
- To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use:
- To track conversions in an app, you can add the firebase SDK to your app. SDK stands for:
- To understand the full value of mobile, you must take into account:
- Usage data allows advertisers to:
- Viewable impressions:
- What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)
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- What does a call extension let users do that call-only ads do not?
- What is a lightbox ad?
- What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?
- What is a simple way to target ads to mobile users when they’re near your physical store locations?
- What is an app engagement ad?
- What is an app engagement ad?
- What is an app install ad?
- What time of day does mobile usage generally peak?
- What two things can you track with adWords out of the box without making any code changes to your app?
- What will you need before you can set up conversion tracking for calls from an ad or from a website (assuming Google forwarding numbers are available in your country)?
- When conversion data shows that mobile drives more value, you would raise your mobile bid.
- When should an advertiser use an app extension instead of an app promotion ad?
- When should an advertiser use an app extension instead of an app promotion ad?
- When you use a flexible bid strategy, it will automatically optimize your bids based on:
- Where can app ads run?
- Where can universal app campaigns run?
- Which automated bid strategy might help improve the chances that your ad gets to the top of the page?
- Which extensions can help drive installs of your mobile app?
- Which is a benefit of using server-to-server app conversion tracking over an SDK?
- Which is a good app design practice?
- Which is a good app design practice?
- Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?
- Which of the following is a way for an advertiser to monetize their app?
- Which of the following is a way for an advertiser to monetize their app?
- Which of the following is not a type of mobile ad extension?
- Which of the following is not true about an app URL scheme?
- Which of the following is true about apps?
- Which of the following is true about apps?
- Which of the following is true about apps?
- Which of the following is true about mobile optimized websites?
- Why do advertisers care about driving calls to their business?
- Why do mobile advertisers care about driving physical store traffic?
- Why should you build a mobile site or app instead of just resizing your desktop site for a smaller screen?
- With a business in an eligible country, advertisers can use website call conversions to track calls to a Google forwarding number on their site from
- With YouTube mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:
- With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:
- You can use a mobile specific display URL to:
- You can use the mobile app overview report to do which of the following
- You can use the mobile app overview report to do which of the following:
- Your company has chosen a third-partyapp analytics service and they happen to be a part of the app attribution partners program. In order to share data between AdWords and your partner’s platform, what do you need to do?
- Your universal app campaign ad can appear as an in-stream video ad on YouTube provided which is true?
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