Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

Below is the answer and explanation for the  question Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

Marissa is the marketing lead for a popular free-to-play mobile game. Her goal is to increase revenue that her company earns from in-game purchases. What should Marissa optimize for in her universal app campaign?

  • Target cost per install (tCPI)
  • Get new users who most likely complete in-app actions. ✅
  • Get new users for her app.
  • Google Play Store optimization

correct answer

Get new users who most likely complete in-app actions. ✅

Explanation

Get new users for her app: This option optimizes your targeting and bids to generate app installs. This strategy is ideal when you want installs at scale — as many new users as possible — and you evaluate campaigns based on target cost per install (tCPI), install conversions, and install volume only.

Get new users who most likely complete in-app actions: This optimization strategy is ideal if you want the users most likely to perform certain actions in your app. After you choose this option, you indicate the in-app actions you value and your desired target cost per action (tCPA), and AdWords will work to bring you app installers who are most likely to perform these actions.

The above answer and explanation are related to Google mobile advertising exam. You can find all the updated questions and answers related to Google mobile advertising exam on the “Google mobile advertising assessment answers” page. If you find any error or update in questions or answers, do comment below and let us know. We will update the answers as soon as possible.

Source : Krcmic.com

Currently, we have around 5664 calculators, conversion tables and usefull online tools and software features for students, teaching and teachers, designers and simply for everyone.

You can find at this page financial calculators, mortgage calculators, calculators for loans, calculators for auto loan and lease calculators, interest calculators, payment calculators, retirement calculators, amortization calculators, investment calculators, inflation calculators, finance calculators, income tax calculators, compound interest calculators, salary calculator, interest rate calculator, sales tax calculator, fitness & health calculators, bmi calculator, calorie calculators, body fat calculator, bmr calculator, ideal weight calculator, pace calculator, pregnancy calculator, pregnancy conception calculator, due date calculator, math calculators, scientific calculator, fraction calculator, percentage calculators, random number generator, triangle calculator, standard deviation calculator, other calculators, age calculator, date calculator, time calculator, hours calculator, gpa calculator, grade calculator, concrete calculator, subnet calculator, password generator conversion calculator and many other tools and for text editing and formating, downloading videos from Facebok (we built one of the most famous Facebook video downloader online tools). We also provide you online downloanders for YouTube, Linkedin, Instagram, Twitter, Snapchat, TikTok and other social media sites (please note we does not host any videos on its servers. All videos that you download are downloaded from Facebook's, YouTube's, Linkedin's, Instagram's, Twitter's, Snapchat's, TikTok's CDNs. We also specialise on keyboard shortcuts, ALT codes for Mac, Windows and Linux and other usefull hints and tools (how to write emoji online etc.)

There are many very usefull online free tools and we would be happy if you share our page to others or send us any suggestions for other tools which will come on your mind. Also in case you find any of our tools that it does not work properly or need a better translation - please let us know. Our tools will make your life easier or simply help you to do your work or duties faster and in more effective way.

These below are the most commonly used by many users all over the world.

And we are still developing more. Our goal is to become the one-stop, go-to site for people who need to make quick calculations or who need to find quick answer for basic conversions.

Additionally, we believe the internet should be a source of free information. Therefore, all of our tools and services are completely free, with no registration required. We coded and developed each calculator individually and put each one through strict, comprehensive testing. However, please inform us if you notice even the slightest error – your input is extremely valuable to us. While most calculators on Justfreetools.com are designed to be universally applicable for worldwide usage, some are for specific countries only.


Page Id: 5158

This website uses cookies to improve your experience, analyze traffic and display ads. Learn more