Below is the answer and explanation for Gordon is running a Google app campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine to achieve optimal performance?
Gordon is running a Google app campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine to achieve optimal performance?
- Yes. The system needs a minimum of 30 unique conversion events across 30 days.
- No. The system needs a minimum of 3,000 unique conversion events across 30 days.
- Yes. The system needs a minimum of 10 unique conversion events across 30 days.
- No. The system needs a minimum of 300 unique conversion events across 30 days. ✅
Correct answer
- No. The system needs a minimum of 300 unique conversion events across 30 days. ✅
Explanation
For a campaign to run well, you’ll need to have at least 300 unique user-completed conversion events (install or in-app action) over a 30-day period. Conversion events that happen more frequently mean that Google ads has more data for learning how to find new users that perform that action.
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