An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit?

Below is the answer and explanation for an e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google ads, what can you do to start maximizing results for profit?

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google ads, what can you do to start maximizing results for profit?

  • Test different cost-per-click (CPC) bids. ✅
  • Test only one version of your ad text.
  • Lower the cost-per-click (CPC) bids and increase the budget.
  • Delete keywords that are generating the most clicks.

Correct answer

Test different cost-per-click (CPC) bids. ✅

Explanation

If your e-commerce client wants her campaign to be more profitable, you should test different cost-per-click (CPC) bids.

There are four steps to profit driven bidding in ad words:

  • Define a formula that calculates total profits from ad words.

Why: You need a formula to measure and optimize for profit in ad words.

  • Run a broad-scale manual bid test.

Why: Get an edge in the auction by finding profitable bid opportunities faster than others can.

  • Evaluate results and measure your profit.

Why: Identify areas for improvement as you analyze results.

  • Use automation to adjust your bids.

Why: Free up your time so that you can focus on other strategic priorities.

The above answer and explanation are for the question an e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google ads, what can you do to start maximizing results for profit?

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Source : Krcmic.com

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