Below is the answer and explanation for an eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google app campaign for installs?
An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google app campaign for installs?
- 2. ✅
Since the daily campaign budget should be set at least 50x your tCPI. According to this calculation they should use 2 to start a new Google app campaign for install.
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