Gordon is running a Google App campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine to achieve optimal performance?

Below is the answer and explanation for Gordon is running a Google app campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine to achieve optimal performance?

Gordon is running a Google app campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine to achieve optimal performance?

  • Yes. The system needs a minimum of 30 unique conversion events across 30 days.
  • No. The system needs a minimum of 3,000 unique conversion events across 30 days.
  • Yes. The system needs a minimum of 10 unique conversion events across 30 days.
  • No. The system needs a minimum of 300 unique conversion events across 30 days.

Correct answer

  • No. The system needs a minimum of 300 unique conversion events across 30 days.

Explanation

For a campaign to run well, you’ll need to have at least 300 unique user-completed conversion events (install or in-app action) over a 30-day period. Conversion events that happen more frequently mean that Google ads has more data for learning how to find new users that perform that action.

The above question is related to Google ads app certification. You can find all the updated questions and answers related to Google ads app certification on the “Google ads app certification” page. If you find the update in question or answers, do comment on this page and let us know. I will update the answers as soon as possible.

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