Below is the answer and explanation for Henry’s been running a Google app campaign for a number of days, and he noticed it’s still in a learning phase. What can contribute to an app campaign remaining in the learning phase for an extended time?
Henry’s been running a Google app campaign for a number of days, and he noticed it’s still in a learning phase. What can contribute to an app campaign remaining in the learning phase for an extended time?
- The campaign name.
- Language setting.
- Only providing text assets.
- A low budget. ✅
A low budget. ✅
A low-budget campaign may remain in the learning phase for an extended time as it gathers enough conversions. A campaign with a high budget will likely accumulate conversion events more quickly, helping the campaign to ramp up faster.
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