John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website. What are two ways that responsive search ads could help John’s company reach more potential c

Below is the answer and explanation for John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website. What are two ways that responsive search ads could help John’s company reach more potential customers?

John’s company makes a great product and customers are happy with their purchases. Unfortunately, few potential customers visit the company’s website. What are two ways that responsive search ads could help John’s company reach more potential customers?

  • With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns.
  • With machine learning making the decisions, responsive ads are given preferential treatment by the system in every auction.
  • With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms. ✅
  • With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions. ✅

Correct answer

  • With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms. ✅
  • With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions. ✅

Explanation

You can reach more potential customers with multiple headlines and descriptions options that give your ads the opportunity to compete in more auctions and match more queries.

It can increase ad group performance by attracting more clicks and conversions that your existing text ads aren’t capturing because responsive search ads help you compete in more auctions.

Given above is the answer and explanation for the question

Read all the Google ads search certification answers.

Learn more about google ads search certification:  Google ads search Skillshop

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