Below is the answer and explanation for Megan’s setting up a Google app campaign, but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?
Megan’s setting up a Google app campaign, but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?
- App campaigns don’t allow location targeting at a more granular level than country-level.
- Users outside of the location target area might feel excluded.
- Competition becomes more focused at a granular level.
- The system works best when working from the largest data set possible. ✅
The system works best when working from the largest data set possible. ✅
Targeting locations more granularly than country-level is not recommended, as the system works best when working from the largest dataset possible.
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To learn more about Google ads app certification: Skillshop Google Ads Apps Certification.Source : Krcmic.com
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