Below is the answer and explanation for Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google app campaign. Why is that?
Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google app campaign. Why is that?
- Image assets tend to load slower on mobile devices when there’s text overlay.
- Image assets with text overlay can only be shown on some Google inventory.
- Google ads policies don’t allow more than 25% overlay text on an image asset.
- Large-scale or very long text in image assets can detract from the viewer’s visual experience of an ad. ✅
Large-scale or very long text in image assets can detract from the viewer’s visual experience of an ad. ✅
Use minimal text overlay, if you use any at all. Large-scale or very long text in image assets can detract from the viewer’s visual experience of an ad, so avoid superimposing large text over images.
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