Below is the answer and explanation for one factor the Google ads system uses to calculate an ad’s actual cost-per-click (CPC) is the:
One factor the Google ads system uses to calculate an ad’s actual cost-per-click (CPC) is the:
- Maximum CPC bid of the ad showing one position lower on the page. ✅
- location targeting of the ad showing one position lower on the page.
- cost-per-thousand impressions (CPM) of the ad showing one position lower on the page.
- Ad rank of the ad showing one position lower on the page.
Maximum CPC bid of the ad showing one position lower on the page. ✅
The one factor the Google ads system uses to calculate an ad’s actual cost-per-click (CPC) is, maximum CPC bid of the ad showing one position lower on the page /Actual cost-per-click (CPC) of the ad showing one position lower on the page.
If the advertiser immediately below you bids US$2.00, and if that advertiser’s ad is the same quality as yours (and has equal-performing extensions and ad formats), you’d typically need to bid a penny more than US$2.00 to rank higher than that advertiser and still maintain your position and ad formats. With Google ads, that’s the most you’ll pay (about US$2.01), whether your bid is US$3.00, US$5.00, or more.
Given above is the answer and explanation for the question one factor the Google ads system uses to calculate an ad’s actual cost-per-click (CPC) is the:
Read all the Google ads search certification answers.
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