Below is the answer and explanation for Poppy’s setting up an app campaign, and she wants to acquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?
Poppy’s setting up an app campaign, and she wants to acquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?
- A focus on “In-app actions” while targeting “users who have interacted with the app previously”.
- A focus on “install volume” while targeting “all users”.
- A focus on “In-app actions”.
- A focus on “install volume” while targeting “users likely to perform a specific in-app action”. ✅
A focus on “install volume” while targeting “users likely to perform a specific in-app action”. ✅
Poppy should focus on “install volume” while targeting “users likely to perform a specific in-app action if she wants to acquire a high volume of users while also generating plenty of in-app purchases.
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