What does layering an Affinity audience with a broad keyword targeting campaign help you do?

Below is the answer and explanation for what does layering an affinity audience with a broad keyword targeting campaign help you do?

What does layering an affinity audience with a broad keyword targeting campaign help you do?

  • Reach people who have been identified as being in the mindset to buy.
  • Reach people based on specific demographics such as marital and education status.
  • Find new customers that share the behaviors and characteristics of your marketing audience segments.
  • Ensure your ads are only seen by people who have demonstrated a qualified interesting your service and/or product(s). ✅

Correct answer

Ensure your ads are only seen by people who have demonstrated a qualified interesting your service and/or product(s). ✅

Explanation

By layering the outdoor enthusiast affinity audience to your broad keyword targeting campaign, you’ll make sure your ads are only seen by people who have demonstrated a qualified interest in your service and/or product(s).

Google’s audience solutions allow you to create audience lists based on a multitude of signals, then layer those audience lists onto your ad groups. This allows you to then condition your bids, creatives, and keywords based on different audience insights.

Given above is the answer and explanation for the question what does layering an affinity audience with a broad keyword targeting campaign help you do?

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