Below is the answer and explanation for why should campaigns with different marketing objectives be separated into different Performance Planner plans?
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
- So that spend is not reallocated between two different marketing objectives. ✅
- To avoid any potential keyword duplicates between different marketing objectives.
- So that seasonal trends can be better identified for each individual marketing objective.
- To prevent campaigns from becoming “Limited by Budget.”
So that spend is not reallocated between two different marketing objectives. ✅
Don’t add all brand and generic campaigns into the same plan. That’s because different campaigns often have different marketing objectives. Incremental conversions are achieved by creating separate plans for each marketing objective.
The above question is related to Google ads display certification. You can find all the updated questions and answers related to Google ads display certification on the “Google ads display certification” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.
To learn more about Google ads display certification: Skillshop display ads certification.Source : Krcmic.com
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