You have a budget of £75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1.

Below is the answer and explanation for you have a budget of £75 per day for your client’s search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1.

You have a budget of £75 per day for your client’s search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1.

  • Try various CPC amounts to determine the average.
  • Bid across multiple groups to determine the average.
  • Use bid simulators to see CPC estimates. ✅
  • Raise your max. CPC to £3 to cover possible competitive bids.

Correct answer

Use bid simulators to see CPC estimates. ✅


When you know your daily budget and desired max cpc, you can use bid simulators to see CPC estimates and validate that this is the right bid amount for getting the most clicks.  Google ads bid simulators help you see how different bids might change your ads’ weekly performance. The bid simulators collect and analyze data from ad auctions on the search network and the display network while considering information such as quality score, keyword traffic, and competition in the ad auction. The tools use this information to estimate how your ads might have performed in terms of key metrics like cost, impressions, clicks, and conversion volume.

Given above is the answer and explanation for the question you have a budget of £75 per day for your client’s search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1.

Read all the Google ads search certification answers.

Learn more about google ads search certification:  Google ads search Skillshop

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