Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns

Below is the answer and explanation for advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns.

Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns.

  • Ad words budgets can only be set once annually and require a fixed commitment.
  • Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive. ✅
  • Online campaigns generate clicks, whereas other channels generate exposure.
  • Budgets cannot be applied to online campaigns due to constant changes in traffic.

Correct answer

Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive. ✅

Explanation

Advertising on TV, print, and radio typically requires a predetermined budget. Whereas advertising campaigns have more flexibility without a predetermined budget in mind and are highly measurable. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.

The above answer and explanation are for the question advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns.

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