# Vivian’s been put in charge of a few clients interested in running Google App campaigns. Some campaigns will use target cost-per-action (tCPA), while others use target cost-per-install (tCPI). Which two statements are correct when it comes to s

Below is the answer and explanation for Vivian’s been put in charge of a few clients interested in running Google app campaigns. Some campaigns will use target cost-per-action (tCPA), while others use target cost-per-install (tCPI). Which two statements are correct when it comes to setting daily budgets within app campaigns?

### Vivian’s been put in charge of a few clients interested in running Google app campaigns. Some campaigns will use target cost-per-action (tCPA), while others use target cost-per-install (tCPI). Which two statements are correct when it comes to setting daily budgets within app campaigns?

• A daily budget should be at least 5 times the tCPA.
• A daily budget should be at least 25 times the tCPI.
• A daily budget should be at least 50 times the tCPI. ✅
• A daily budget should be at least 10 times the tCPA. ✅

• A daily budget should be at least 50 times the tCPI. ✅
• A daily budget should be at least 10 times the tCPA. ✅

## Explanation

A daily budget should be at least 50 times the target CPI. So if your target CPI is \$2, set a budget that’s at least \$100. A daily budget should be at least 10 times the target CPA. So, if your target CPA is \$20, set a budget that’s at least \$200.

Source : Krcmic.com

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