Below is the answer and explanation for when someone clicks your ad, the actual amount you’re charged will be:
When someone clicks your ad, the actual amount you’re charged will be:
- The minimum needed to hold your ad position or 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater.
- The minimum needed to hold your ad position but never less than 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater.
- The minimum needed to hold your ad position but never more than 120% of your maximum cost-per-click (max. CPC) bid, whichever is greater.
- The minimum needed to hold your ad position, under the maximum cost-per-click (max. CPC) limit. ✅
The minimum needed to hold your ad position, under the maximum cost-per-click (max. CPC) limit. ✅
When someone clicks your ad, the actual amount you’re charged will bethe minimum needed to hold your ad position, under the maximum cost-per-click (max. CPC) limit.
Actual CPC is often less than max. CPC because with the Google ads auction, the most you’ll pay is what’s minimally required to hold your ad position and any ad formats shown with your ad, such as site links.
The above answer and explanation are for the question when someone clicks your ad, the actual amount you’re charged will be:
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