Below is the answer and explanation for which of the following definitions describes “events” in relation to app measurement?
Which of the following definitions describes “events” in relation to app measurement?
- A way to market to potential users.
- When an app is on sale in the app store.
- A limited-time promotion in an app.
- Actions that people perform in an app. ✅
Actions that people perform in an app. ✅
Events are actions people do in an app, like sign in, click on an image, or watch a video. When events are measured by an analytics tool, the data can be analyzed using machine learning to better understand customer behavior and improve performance of marketing campaigns.
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